Digital Marketing Campaign Manager

American Psychological Association • Washington, DC

13h • $78,000 - $121,000 • Remote

About The Position

The Digital Marketing Campaign Manager is responsible for planning, executing, and optimizing integrated, multi-channel marketing campaigns to drive awareness, lead generation, and customer engagement for APA’s Business Innovation & Growth portfolio.

Requirements

• Bachelor’s degree (Master’s preferred) in marketing, communications, business, or related field
• 3–5+ years of experience managing digital marketing campaigns end-to-end
• Demonstrated experience developing and executing multi-channel campaigns (email, social, web, paid media)
• Strong understanding of marketing automation, customer journey mapping, and campaign analytics
• Experience working in cross-functional teams and collaborating with sales, content, and product stakeholders
• Advanced proficiency in digital marketing and analytics tools, including: CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot)
• Analytics tools (e.g., Google Analytics, dashboards, reporting platforms)
• Email marketing platforms and CMS systems
• Social media management tools (e.g., Sprout or similar)
• Microsoft Office Suite (advanced Excel and PowerPoint preferred)
• Demonstrated ability to leverage AI-powered tools to improve campaign efficiency, scalability, and performance

Responsibilities

• Plan, develop, and execute integrated marketing campaigns across digital channels, including email, web, social media, paid media, and events
• Manage end-to-end campaign workflows, including strategy, segmentation, creative briefing, execution, and post-campaign analysis
• Collaborate with internal stakeholders (marketing, sales, ITS, content, and design teams) to develop campaign strategies and assets aligned to organizational goals
• Develop and manage email campaigns, landing pages, and lead capture forms to support engagement and conversion
• Monitor, analyze, and report on campaign performance against KPIs; provide actionable insights and recommendations for optimization
• Conduct A/B testing and experimentation to improve campaign effectiveness and ROI
• Maintain and optimize use of digital platforms and tools to support campaign execution and reporting
• Support paid media campaigns, including coordination with internal teams or external partners
• Stay current on digital marketing trends, emerging technologies, and best practices
• other duties as assigned

Benefits

• Remote Work/Flexible Scheduling
• a 401(k) option with employer match of up to 4%
• medical, dental, and vision insurance options
• an outpatient mental health benefit
• paid personal/vacation time plus 12 paid holidays
• Family/Medical Leave
• tuition assistance
• an Employee Assistance Program (EAP)
• short- and long-term disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level