Digital Marketing Campaign Manager

USP • Rockville, MD

6d • Onsite

About The Position

The U.S. Pharmacopeial Convention (USP) is seeking an enthusiastic, creative, and self-motivated Digital Marketing Campaign Manager. This is a non-supervisory temporary position within the Programs, Regions, Operations and Strategy (PROpS) division, focused on driving growth and awareness of USP Standards, Reference Standards, and solutions that align with USP's Strategic vision and priority initiatives. The role involves developing and managing the execution of digital marketing campaigns for Novel Medicines and Consumer Health Products, based on marketing plans, strategic objectives, and revenue goals. Additionally, the position facilitates the development of digital marketing communications across the PROpS division to ensure collaboration, consistency in USP brand messaging, prioritization, and best practices. This role requires close collaboration with key stakeholders in Industry Programs, Regions, Global Communications, and external agency partners to deliver campaigns and communications within specified timelines and budgets. The position demands expertise in digital marketing, strategic marketing, project management, or a proven track record in inter-departmental coordination in a time-sensitive environment. Strategic thinking, analysis, strong business acumen, creativity, technical savvy, and excellent communication skills are essential, along with the ability to manage multiple projects and priorities.

Requirements

• Bachelor's degree in marketing, business, chemistry, life sciences, or another related field.
• At least four (4) years of hands-on experience with digital marketing in the pharma, life sciences, or food ingredients industry.
• At least (2) years of experience in project management or at least (3) years of experience in managing inter-departmental projects.
• Proven ability to lead teams in a fast-paced dynamic environment.
• In-depth working knowledge of different digital marketing channels, online marketing tools, CRM software, and best practices.

Nice To Haves

• B2B Marketing experience is a plus.

Responsibilities

• Develop comprehensive digital marketing campaign plans based on strategic marketing plans that deliver on program goals and drive revenue growth.
• Create campaigns with compelling messaging and visual content that address customer needs and adhere to brand guidelines.
• Understand customer segments and develop messaging and communication strategies to engage existing and new customers while demonstrating the Value of USP standards and solutions.
• Monitor and track project progress, identify risks and dependencies across projects, and develop resolution plans.
• Evaluate analytical data and overall trends to track key performance metrics and provide actionable insights to Region and Program teams.
• Work with content creators, agencies, marketing, regions, and other colleagues to ensure execution of campaigns as per the campaign plans.
• Coordinate seamlessly with strategic marketing teams from Novel Medicines and Consumer Health Products, digital marketing colleagues, sales training personnel, and relevant teams to ensure that all assigned digital marketing campaigns are executed as per schedule.
• Manage digital marketing agencies, campaign timelines, and budgets for assigned digital marketing campaigns while also overseeing high-level accuracy in all marketing assets.
• Create, present, and adhere to a regular cadence of providing campaign updates, digital marketing metrics, lessons learned, and insights to colleagues from Novel Medicines and Consumer Health Products and Region Marketing teams.
• Adjust campaigns effectively and in a timely way based on real-time learnings, timelines, budget considerations, and in consultation with strategic marketing teams and other digital marketing colleagues.
• Stay up to date on the latest digital marketing trends, technologies, and best practices, adapting strategies as necessary to maintain competitive advantage.

Benefits

• Target Annual Bonus: % Varies based on level of role.
• Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job-related reasons.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level