Marketing Campaign Manager

Wellmark, Inc.•Des Moines, IA

1d•Hybrid

About The Position

Wellmark Blue Cross and Blue Shield is seeking a Marketing Campaign Manager to support marketing campaign execution and operational communications crucial for member, employer, agent, and business partner experience. This role will primarily focus on B2B and sales distribution channels, managing the end-to-end execution of marketing campaigns and initiatives to drive account and membership growth and retention. The position involves providing strategic input into marketing campaigns and programs, developing sales enablement materials, and managing integrated campaigns to meet goals within timelines and budgets. The ideal candidate will have experience in B2B and sales distribution marketing, consumer marketing, and/or operational communications, preferably in insurance, healthcare, or financial services, with a proven track record in campaign management. The role requires a balance of campaign management, attention to detail, cross-functional collaboration, and comfort with both operational workflows and creative marketing initiatives.

Requirements

Bachelor's degree in Marketing or related field, or direct and applicable work experience.
Minimum of 4+ years of experience in consumer marketing, digital marketing, operational communications, or related field, including previous work developing and executing measurable marketing programs and initiatives.
Strong project management skills.
Strong attention to detail and accuracy.
Demonstrated knowledge of marketing and promotion strategies, with an emphasis on product and service positioning, concept development or tactical execution.
Data-driven mindset and strong analytical skills to plan and measure marketing performance.
Proactive, self-starter and someone who thrives in a high-energy, fast-paced, ever-changing, collaborative environment.
Strong verbal and written communication skills. Must articulate information accurately to internal and external stakeholders, including leadership, as well as represent Wellmark’s brand with professionalism.
Demonstrates sound judgment, critical thinking, and poise in all situations.
Excellent organizational skills with the ability to prioritize workload.
Advanced ability to cultivate peer and key stakeholder relationships in order to influence others and drive results.
Demonstrated ability to collaborate cross-functionally.
Proficiency with MS Office – e.g., Outlook, Word, Excel, PowerPoint.

Nice To Haves

Health insurance experience and/or experience selling consumer insurance products.
Experience working with third-party sales channels as a growth driver.
Experience in digital marketing programs and related tools/software, especially Adobe Experience Cloud (Marketo, CJA, WorkFront, etc.).
Experience in operational communications, including flawless execution of direct mail.

Responsibilities

Collaborate with Marketing and Corporate Communications teams and agency partners to plan multi-channel campaigns and bring them to life across channels and programs.
Evaluate plans for schedule, scope, budgets, deliverables, and achievement of defined objectives and goals.
Lead the campaign execution for all assigned initiatives, working to meet defined goals and objectives.
Initiate development of creative assets and see them through completion.
Serve as a point of reference for any tactical deliverables.
Review materials for consistency and quality.
Lead work across the Marketing and Corporate Communications team and vendors.
Manage targeting criteria, distribution lists, and all campaign deliverables to ensure seamless execution of campaigns.
Adhere to all process and operational procedures and secure all necessary stakeholder and Legal approvals.
Update and manage the production of complex multi-channel, multi-version communications and marketing materials and comprehensive integrated campaigns.
Use workflow, content management, and email systems to support distribution of content via emails, digital newsletters, and other channels.
Manage vendor relationships for outsourced project components, including defining scope, managing deliverables, and facilitating information/learnings back to internal stakeholders.
Work with vendors for optimal pricing and delivery.
Coordinate and communicate progress against plan, and project issues and changes to the campaign team.
Measure and report campaign effectiveness.
Use data to monitor campaign performance and drive optimizations based on analytical insights.
Represent Marketing on cross-functional teams to assist in executing strategic plans and deliver on defined goals and objectives.
Demonstrate understanding of Wellmark’s products and services and apply knowledge to marketing execution.
Follow documented team workflow, production cycles, and approval processes.
Maintain detailed project and tracking documentation.
Proficiently use marketing technology stack to plan, execute, deploy, and track success of campaign deliverables.
Monitor marketing metrics and KPIs to track success of campaigns and initiatives and optimize efforts.
Work with the team to develop regular performance reporting, including comprehensive reports at the close of campaigns.
Proofread content thoroughly and edit materials to ensure language, tone, and grammar are channel appropriate and in compliance with Wellmark’s brand guidelines.
Ensure compliance with Blue Cross and Blue Shield Association, and other regulatory entity guidelines.
Perform other duties as assigned.