Marketing Campaign Manager

Verity

About The Position

Verity is seeking a Marketing Campaign Manager to oversee the execution of integrated marketing programs across digital channels, events, and marketing automation. This role is crucial for bringing campaigns to life operationally, involving the creation of marketing assets, campaign launches, event support, social media management, and ensuring campaign effectiveness throughout the funnel. The Campaign Manager will collaborate with the Senior Demand Generation Manager, focusing on execution, marketing automation, and campaign delivery, while the Senior Manager handles strategy and pipeline targets. This position requires strong project management, meticulous attention to detail, and practical experience with marketing automation platforms like HubSpot.

Requirements

4–6 years of experience in B2B marketing
Hands-on experience with HubSpot or similar marketing automation platform
Experience building email campaigns, landing pages, and workflows
Experience supporting marketing events or webinars
Strong organizational and project management skills
Ability to manage multiple campaigns simultaneously

Nice To Haves

Experience working in B2B SaaS/technology companies and/or supply chain
Experience collaborating with demand generation teams
Experience planning and executing on high-scale events
Familiarity with Salesforce or similar CRM platforms
Experience managing LinkedIn marketing programs

Responsibilities

Build and launch integrated marketing programs across email, social, events, and digital channels, including campaign workflows, landing pages, nurture sequences, and lead capture setup.
Own the creation and management of digital assets in the marketing automation platform, such as landing pages, email campaigns, webinar and event registration pages, and campaign workflows.
Ensure all programs are built for accurate tracking and reporting.
Own Verity's organic social presence, primarily on LinkedIn, managing the content calendar, publishing content, coordinating with content and design teams, and monitoring performance metrics.
Support end-to-end execution of conferences, trade shows, executive dinners, webinars, and field events, including registration setup, logistics, vendor coordination, promotional campaigns, and post-event follow-up.