Campaign Marketing Manager

HSO Group B.V.•United States, NY

4d•Onsite

About The Position

The Campaign Marketing Manager will support the execution of integrated marketing campaigns across webinars, in-person events, and digital programs for HSO’s Professional Services industries. This role works closely with the Director of Marketing to bring campaign plans to life by supporting execution, content development, and coordination across channels, ensuring every program is executed at a high standard and contributes to pipeline. The ideal candidate will be hands-on, organized, creative, and comfortable managing multiple moving pieces. This role will own end-to-end execution of select digital events, including setup, coordination, promotion, and follow-up. The Campaign Marketing Manager will manage timelines, dependencies, and deliverables with a high level of accuracy and accountability, coordinating across internal stakeholders (BDMs, Sales, SMEs), external vendors, and freelancers. Key responsibilities include executing campaign components such as emails, landing pages, paid support, and nurture flows; supporting in-person events with logistics, outreach, and post-event follow-up; writing and building high-performing email campaigns, nurture sequences, and LinkedIn content; supporting the development of blogs, landing pages, demo videos, case studies, and other campaign assets; translating SME input into clear, compelling presentation decks and campaign assets; supporting video content creation (editing or coordinating production); tracking campaign performance (registrations, attendance, engagement, pipeline contribution); continuously optimizing email performance (subject lines, messaging, cadence, A/B testing); proactively identifying and resolving issues related to email deliverability, list health, and campaign setup; and building and QA campaigns in CRM/marketing automation tools. The role also involves working closely with cross-functional teams to support segmentation, campaign execution, and performance tracking.

Requirements

Associate's degree in Marketing, Business Administration, or related field
5-7 years of experience in B2B marketing, campaign execution, or demand generation
Exceptionally detail-oriented
Proven ability to manage multiple campaigns and deadlines without dropping the ball
Strong writing skills across email, social, and basic long-form content
Creativity and ability to think outside the box
Hands-on experience building and optimizing email campaigns (including deliverability fundamentals)
Experience with CRM and marketing automation tools (Dynamics 365 CE/CRM preferred but not required)
Strong collaborator who can take direction and execute independently

Nice To Haves

Experience marketing to or within the professional services industry and/or with another Microsoft Partner is a plus
Multitasking, being flexible & paying close attention to detail
Working in a highly collaborative team environment
Holding yourself accountable for delivering the highest quality work
Learning new concepts quickly and thoroughly
Having an AI-forward mindset — you actively use AI tools today to improve your work

Responsibilities

Support the execution of integrated marketing campaigns across webinars, in-person events, and digital programs for HSO’s Professional Services industries
Work closely with the Director of Marketing to bring campaign plans to life by supporting execution, content development, and coordination across channels, ensuring every program is executed at a high standard and contributes to pipeline
Own end-to-end execution of select digital events, including setup, coordination, promotion, and follow-up
Manage timelines, dependencies, and deliverables with a high level of accuracy and accountability
Coordinate across internal stakeholders (BDMs, Sales, SMEs), external vendors, and freelancers
Execute campaign components including emails, landing pages, paid support, and nurture flows
Support in-person events including logistics, outreach, and post-event follow-up
Write and build high-performing email campaigns, nurture sequences, and LinkedIn content
Support development of blogs, landing pages, demo videos, case studies, and other campaign assets
Translate SME input into clear, compelling presentation decks and campaign assets
Support video content creation (editing or coordinating production) for campaigns and follow-up
Track campaign performance (registrations, attendance, engagement, pipeline contribution)
Continuously optimize email performance (subject lines, messaging, cadence, A/B testing)
Proactively identify and resolve issues related to email deliverability, list health, and campaign setup
Build and QA campaigns in CRM/marketing automation tools
Work closely with cross-functional teams to support segmentation, campaign execution, and performance tracking