Marketing Campaign Manager

Correlation One is seeking a Marketing Campaign Manager to join their growing marketing team. The role involves supporting the new business sales pipeline through demand-generation programs and tactics. The ideal candidate should have experience in B2B marketing, be analytical yet creative, and have a passion for demand generation. They should also be highly collaborative and have a track record of planning, building, and managing B2B marketing campaigns targeting enterprise decision-makers. The Marketing Campaign Manager will work closely with the marketing and sales teams to drive awareness, demand, pipeline, and bookings. This is a remote position with the ideal candidate located on the US East Coast.

• Strategize, execute, and optimize data-driven demand generation campaigns targeting firmographic-defined market segments
• Develop and deploy integrated marketing campaigns, including strategy ideation, segment definitions, email nurture creation, top-of-funnel virtual events, and measuring results
• Apply a "fail fast" mindset to marketing campaigns and conduct experiments regularly
• Collaborate with other marketing team members to build persona-based buyer journeys
• Ensure proper messaging, timing, and execution of multi-channel campaigns
• Collaborate with SDRs on top-of-funnel campaigns
• Develop marketing automation assets required for engaging and converting prospects across the buyer journey
• Provide ongoing reporting and insights for stakeholders
• Define and document processes as needed
• Use marketing data to make intelligent decisions and achieve positive outcomes
• Understand the needs of senior enterprise decision-makers
• Work autonomously and deliver hands-on results
• Utilize marketing automation platforms (preferably HubSpot) without a centralized marketing ops team
• Work with Salesforce as a marketing user
• Work in a B2B software marketing team
• Run A/B tests, design experiments, and analyze campaign results
• Proficiency in Google Workspace tools, particularly Google Sheets
• Strong project management, organizational, and communication skills
• Strong attention to detail and ownership of work.

• 3+ years of experience in developing and executing multi-channel campaign roadmaps in a B2B environment
• Experience targeting enterprise companies is essential
• Experience using marketing data to make intelligent decisions
• Strong understanding of the needs of senior enterprise decision-makers
• Proven experience working autonomously and delivering hands-on results
• Strong hands-on experience in marketing automation platforms (HubSpot preferred)
• Experience working with Salesforce as a marketing user
• Experience working in a B2B software marketing team
• Experience with running A/B tests, designing experiments, and analyzing campaign results
• Proficiency in Google Workspace tools, particularly Google Sheets
• Strong project management, organizational, and communication skills
• Strong attention to detail and ownership of work
• Located on the US East Coast (ideal)

• Insurance or subsidies based on country
• Retirement plan based on country
• Unlimited Time Off, with a minimum time off recommendation
• 10 company-paid holidays
• Official company-wide holiday for the last week of the calendar year
• Access to free data skills training through our programs
• A company culture that empowers individuals and embraces diversity through its core mission