Marketing Campaign and Event Manager

Dexmate • Santa Clara, CA

5d

About The Position

We're looking for a Marketing Campaign & Event Manager to drive pipeline growth through high-impact campaigns and industry events.
This role will own the planning and execution of integrated marketing campaigns (online + offline), with a strong focus on:
Generating high-quality leads
Supporting enterprise sales cycles
Showcasing our technology through real-world engagement
You will work closely with Product Marketing, Sales, and Leadership to ensure campaigns and events are tightly aligned with business goals and revenue targets.

Requirements

• 4–7+ years of experience in B2B, B2C marketing, demand generation, or event marketing
• Proven experience managing integrated campaigns and industry events
• Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Data-driven mindset with experience tracking performance and optimizing ROI
• Excellent communication and cross-functional collaboration skills

Nice To Haves

• Experience in robotics, automation, or industrial technology
• Familiarity with long enterprise sales cycles and complex buying processes
• Experience with Account-Based Marketing (ABM) strategies
• Experience working closely with sales teams to drive pipeline

Responsibilities

• Campaign Strategy & Execution: Plan and execute integrated marketing campaigns across online and offline channels; Develop targeted campaigns aligned to ICPs and key industry verticals; Partner with Product Marketing to ensure strong messaging and positioning; Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
• Event & Field Marketing: Own end-to-end execution of industry events, including: Trade shows, Conferences, Customer demos and roadshows; Coordinate logistics, vendors, booth design, and on-site execution; Collaborate with Sales to maximize meetings and pipeline from events
• Pipeline & Lead Generation: Drive high-quality lead generation and account engagement; Support Account-Based Marketing (ABM) initiatives; Ensure strong lead capture, follow-up, and handoff to sales
• Performance Tracking & Optimization: Track and report on campaign and event performance: Leads generated, Meetings booked, Pipeline created; Analyze ROI and continuously optimize campaigns and channel mix
• Cross-Functional Collaboration: Work closely with: Product Marketing (messaging & GTM alignment), Sales (account targeting, follow-ups, deal support), Content team (campaign assets and collateral)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed