Marketing Campaign Operations Manager

Omnicell•Cranberry Township, PA

7d•Remote

About The Position

Omnicell is seeking a Marketing Campaign Operations Strategist to join their Marketing department. This remote role is crucial for bringing demand generation and account-based marketing strategies to life. The position combines marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth. The strategist will collaborate with cross-functional marketing, digital, and sales stakeholders to build scalable programs that create measurable business impact.

Requirements

Bachelor's degree in marketing, business, communications, or related field
3+ years of experience in marketing operations, campaign operations, or demand generation execution
Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
Strong understanding of Salesforce CRM campaign and lead object relationships
Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment.
Background in healthcare technology, SaaS, or enterprise solution selling organizations.
Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification.
Working knowledge of HTML and CSS for email troubleshooting and template modifications.
Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
Familiarity with social media management and publishing platforms such as Oktopost.

Responsibilities

Drive Campaign Execution Excellence: Build, configure, test, and launch campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
Translate go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
Partner closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
Manage campaign deployment timelines and ensure flawless execution across multiple concurrent initiatives.
Support paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
Coordinate end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
Maintain campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.
Ensure Quality, Compliance & Data Integrity: Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.
Establish and uphold repeatable operational standards that improve campaign consistency, scalability, and execution quality.
Support Optimization & Continuous Improvement: Execute and document A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.
Analyze operational performance and recommend enhancements that improve campaign efficiency and effectiveness.
Troubleshoot marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.
Drive operational best practices that improve speed-to-market while maintaining exceptional quality standards.