Campaign and Marketing Operations Manager

Cornelis Networks, Inc.•Seattle, WA

2d•Remote

About The Position

Cornelis Networks is seeking a Campaign and Marketing Operations Manager to build the operating system for marketing and GTM. This role will be responsible for establishing the campaigns, tracking, and reporting infrastructure to scale programs and targeting across direct enterprise sales and the indirect ecosystem of OEMs, partners, and channels. The position sits at the center of marketing and sales collaboration, involving campaign planning and execution, building and maintaining systems for lead and conversion tracking, and providing clear reporting to leadership. The ideal candidate is comfortable with data analysis, marketing automation platforms, and strategic discussions with sales leadership, preferring to build scalable systems over one-off reports. This role reports to the CMO and partners closely with the CRO and sales operations to translate marketing and sales objectives into executable programs, targeting, and metrics that support business scaling.

Requirements

5+ years of campaign experience in B2B technology companies, with a track record of managing integrated marketing campaigns end to end.
Hands-on experience with marketing automation, CRM, and ABM platforms such as HubSpot, Marketo, Salesforce, 6sense, or Demandbase.
Experience running paid media programs and managing agency partners across channels.
Experience running webinar and nurture programs that generate and progress pipeline.
Experience aligning marketing programs with SDR or BDR outreach, including lead routing and sequence design.
Strong analytical skills, with experience building KPI dashboards, attribution models, and campaign reporting that connects marketing activity to pipeline and revenue.
Experience aligning marketing programs with sales objectives, including account-based and territory-based targeting.
Comfort working across both direct and indirect sales motions, including OEM, partner, and channel programs.
Detail-oriented and process-driven, with a track record of building systems that scale rather than one-off fixes.
Comfort operating in a fast-moving startup environment with high autonomy.

Nice To Haves

Experience with AI products or solutions companies, or strong interest in the AI infrastructure space.
Experience designing and running brand or market perception survey waves.
Familiarity with answer-engine optimization or generative engine optimization practices.
Experience supporting GTM at a company going through a major pipeline scaling or growth inflection.

Responsibilities

Plan, execute, and optimize integrated campaigns across direct and indirect channels, including OEM and partner co-marketing programs.
Own paid media planning and execution, including agency management, budget allocation, and channel mix.
Build and run nurture programs that move leads through the funnel based on behavior, fit, and stage.
Own the webinar program end to end, from topic and speaker selection through promotion, delivery, and follow-up.
Manage campaign calendars and coordinate across content, digital, product marketing, and field teams to keep programs on schedule and on target.
Build repeatable campaign playbooks and processes that scale with aggressive pipeline growth targets, from top-of-funnel through closed-won.
Build and own the operating system for marketing and GTM operations, including automated lead tracking and conversion tracking across the full funnel.
Own and manage the ABM platform, from account selection and orchestration to reporting and optimization.
Plan and run ABM waves aligned to target account lists, sales priorities, and pipeline goals.
Build and maintain a KPI scorecard for marketing and GTM performance, shared regularly with the CMO, CRO, and executive team.
Design and run periodic survey waves to track brand awareness, buyer perception, and market positioning.
Build and maintain attribution models that connect campaign activity to pipeline and revenue outcomes across direct and indirect sales motions.
Run recurring answer-engine audits to track how Cornelis shows up in AI-generated answers and search results, and turn the findings into content and SEO priorities.
Partner with sales operations to keep lead and opportunity data clean, consistent, and actionable across systems.
Own SDR alignment, including lead routing, scoring, and outbound sequences that connect marketing programs to timely follow-up.
Build and manage channel marketing programs that give OEM and partner sellers the campaigns, content, and enablement they need to sell alongside Cornelis.
Serve as a close partner to the CMO and CRO, translating marketing and sales objectives into an operational plan both teams can execute against.
Align marketing programs and targeting with sales priorities across direct enterprise, OEM, and channel partner motions.
Support planning and reporting for aggressive pipeline growth targets, making sure marketing systems and processes can scale with the business rather than become a bottleneck.