Marketing Campaign Operations Manager

Omnicell•Boston, MA

18h•$100,000 - $110,000•Remote

About The Position

At Omnicell, we are transforming the future of healthcare through innovative technology that empowers providers, improves operational efficiency, and enhances patient outcomes. As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life. This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio. You’ll collaborate with cross-functional marketing, digital, and sales stakeholders while helping build scalable programs that create measurable business impact.

Requirements

Bachelor's degree in marketing, business, communications, or related field
3+ years of experience in marketing operations, campaign operations, or demand generation execution
Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
Strong understanding of Salesforce CRM campaign and lead object relationships
Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment.
Background in healthcare technology, SaaS, or enterprise solution selling organizations.
Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification.
Working knowledge of HTML and CSS for email troubleshooting and template modifications.
Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
Familiarity with social media management and publishing platforms such as Oktopost.

Responsibilities

Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.
Executing comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
Maintaining high standards of data hygiene across MCAE and Salesforce CRM systems.
Monitoring campaign workflows to identify operational bottlenecks and opportunities for process improvement.
Establishing and upholding repeatable operational standards that improve campaign consistency, scalability, and execution quality.
Executing and documenting A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.
Analyzing operational performance and recommending enhancements that improve campaign efficiency and effectiveness.
Troubleshooting marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.
Driving operational best practices that improve speed-to-market while maintaining exceptional quality standards.
Building trusted partnerships across Demand Generation, Digital Marketing, GTM Planning, Sales Operations, and Product Marketing teams.
Fostering alignment and transparency across campaign stakeholders to ensure successful execution.
Bringing a customer-first mindset to campaign delivery.
Influencing operational excellence by promoting best practices, quality standards, and continuous improvement.
Continuously expanding your expertise in marketing automation, CRM technologies, campaign analytics, and digital marketing execution.
Sharing knowledge and helping elevate operational capabilities across the marketing organization.
Demonstrating ownership and accountability for campaign delivery timelines, launch readiness, and execution quality.
Prioritizing effectively while managing multiple programs and competing deadlines.
Driving measurable business outcomes through scalable campaign operations and marketing automation excellence.
Identifying opportunities to streamline workflows, improve efficiency, and enhance the buyer experience through data-driven optimization.