Marketing Campaign Activation Lead

Seco Tools•Mississauga, ON

1d•Hybrid

About The Position

In this position, you lead the activation and delivery of large-scale global marketing campaigns that support business objectives and strengthen market impact. Working across functions, regions, and external partners, you bring people together around a shared vision and ensure campaigns are executed successfully from concept through delivery. As a senior member of the Marketing Activation team, you also contribute to strengthening campaign excellence across the function through guidance and support to colleagues.

Requirements

Proven experience leading integrated marketing campaigns from strategy through execution.
A strong background in marketing, brand building, communications, campaign management, or a related discipline.
Experience leading cross-functional project teams across multiple stakeholders and regions.
Strong storytelling, messaging, and campaign development capabilities.
Excellent stakeholder management, influencing, and presentation skills, including engagement with senior leaders.
Collaborative leadership style and enjoy supporting colleagues while creating structure in complex environments.
Strong commercial mindset and data-informed approach.
Balance creativity with execution and continuously look for ways to strengthen campaign performance and business impact.

Responsibilities

Lead the activation and execution of global marketing campaigns.
Build and coordinate cross-functional project teams, including external partners and agencies.
Develop campaign activation plans, content strategies, budgets, and timelines.
Shape campaign messaging and value propositions that resonate with target audiences.
Review and approve creative concepts, designs, content, and campaign assets across multiple channels.
Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders.