Marketing Campaign Specialist
About The Position
The Marketing Campaign Strategist develops and implements marketing campaign strategies from ideation through optimization for an assigned group of campaigns within established Marketing priorities and business objectives. The role partners with leaders and stakeholders to translate Marketing strategy and business needs into campaign approaches informed by customer insights and performance data. The role works with Creative, Channel, Analytics, and other Marketing partners to coordinate content and campaign execution consistent with established strategy. The role reviews campaign performance with partners and recommends opportunities to optimize results.
Requirements
- Bachelor's Degree or equivalent experience in Marketing, Communications, or related field required
- 2+ years of experience developing or supporting marketing campaigns, campaign strategies, marketing plans, or integrated marketing initiatives.
- Experience developing or supporting marketing campaign strategies, marketing plans, or integrated marketing initiatives within established Marketing priorities and business objectives.
- Knowledge of marketing principles, campaign strategy concepts, customer segmentation, messaging strategy, and channel planning.
- Experience using customer insights, business inputs, performance data, and campaign results to inform marketing recommendations and campaign optimization.
- Experience partnering with cross-functional teams such as Creative, Analytics, Channel Marketing, Product, Sales, or business subject matter experts to deliver aligned marketing work.
- Experience communicating recommendations to cross-functional stakeholders and coordinating multiple campaign priorities, inputs, and timelines to support accurate, consistent, and compliant execution.
Responsibilities
- Develop campaign approaches within established Marketing priorities and business objectives by incorporating customer insights, business needs, and performance data.
- Translate approved campaign strategies into clear content direction for Creative, Channel, and Marketing partners to support aligned campaign tactics.
- Coordinate campaign execution with cross-functional partners to maintain alignment of messaging, content, and channel plans with approved strategy and business objectives established by more senior roles.
- Partner with Analytics, Channel, and Marketing teams to support measurement planning, review campaign performance, and contributes to recommended opportunities to optimize results.
- Collaborate with business subject matter experts to ensure campaign content accurately reflects customer challenges, product information, industry context, and compliance considerations according to established/approved strategy and brief.
- Coordinate campaign planning and optimization activities within established approaches across Marketing to support consistency, reduce duplication, and improve campaign effectiveness.
Benefits
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
- 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date)
- 6 company holidays per year.
- 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
- Employee discounts
- Tuition reimbursement
- Student loan refinancing
- Free access to financial counseling, education, and tools.
- Maternity support programs
- Nursing benefits
- up to 14 weeks paid leave for birth parents
- up to 4 weeks paid leave for non-birth parents.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
