Marketing & Business Development Specialist - International Trade and Antitrust & Competition

Hogan Lovells•Washington DC, DC

2d•Hybrid

About The Position

Hogan Lovells Cadwalader is seeking a Marketing & Business Development Specialist to support its International Trade & Investment (Trade) and Antitrust & Competition (ACER) practices. This role is part of a global M&BD team and will collaborate with partners and cross-functional colleagues to drive strategic marketing and business development initiatives. The Specialist will manage key workstreams including pitching, campaigns, events, and client development programs, while also contributing to practice strategy and targeting. The firm brings together over 3,100 lawyers across 36+ worldwide offices, combining global reach with deep sector expertise.

Requirements

Proactive self-starter combining strategic thinking with strong execution capability.
Demonstrated ability to independently manage campaigns, pitches, and BD initiatives.
Strong understanding of marketing and business development processes and best practices.
Excellent communication skills, with the ability to draft compelling, client-ready content.
Highly organized with the ability to manage competing priorities and deadlines.
Collaborative, pragmatic, client-service oriented, and confident working with senior stakeholders.
Strong attention to detail with a focus on delivering high-quality outputs.
Enthusiasm and dedication to the development of a professional services marketing career.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Five (5)+ years of relevant marketing and/or business development experience required, preferably in a legal or professional services environment.
Experience supporting global or cross-border teams preferred.
Bachelor’s degree required (marketing, communications, or related field preferred).

Nice To Haves

Experience in iPublish, Foundation, and InterAction or other CRM systems is desirable.

Responsibilities

Co-lead the development and delivery of pitches, proposals, and RFP responses, ensuring strategic alignment, compelling messaging, and high-quality execution.
Partner with lawyers and M&BD colleagues to shape targeting strategies, develop positioning, and identify new business opportunities.
Create and maintain core pitch materials, including credentials, matter descriptions, and experience databases.
Contribute proactively to global and cross-practice pitch opportunities.
Lead and execute integrated marketing campaigns to raise profile with priority clients and target markets.
Develop and distribute thought leadership content, including web, social media, and client communications.
Support strategic social media initiatives aligned with practice priorities, including advising and educating attorneys on effective, compliant, brand-consistent use of social media platforms to enhance visibility, thought leadership and client engagement.
Draft compelling marketing copy and ensure consistent, high-quality messaging aligned with firm strategy.
Support and manage directory and award submissions, advising stakeholders on positioning and messaging.
Promote practice capabilities internally and externally through coordinated communication efforts.
Manage end-to-end execution of seminars, sponsorships, and client events, ensuring alignment to strategic objectives and maximized return on investment.
Evaluate event and sponsorship opportunities and advise on participation to maximize impact.
Collaborate with internal teams to deliver high-quality event experiences and follow-up engagement.
Conduct market, client, and competitor research to inform BD strategy and support targeting decisions.
Identify trends, opportunities, and risks impacting the practice and translate insights into actionable recommendations.
Maintain and enhance CRM and marketing data quality, ensuring accurate and actionable insight for BD activities.
Develop and manage targeted mailing lists and campaign tracking tools.
Support continuous improvement of M&BD processes and workflows.
Contribute to broader Global Regulatory & IP and cross-practice M&BD initiatives.
Collaborate across regions and functions, demonstrating strong stakeholder management and communication.
Participate in the firm's global Responsible Business program.
Other duties as assigned.