Marketing & Business Development Manager - Consumer

Hogan Lovells•Washington DC, DC

2d•Hybrid

About The Position

Hogan Lovells, a leading global law firm, is seeking a Marketing & Business Development Manager to lead its world-renowned Consumer sector. This individual will collaborate with global and local M&BD teams, sector leadership, and key lawyers to develop and implement a comprehensive marketing and business development strategy. The role focuses on driving client engagement, strengthening market positioning, and supporting the long-term growth of the sector and its aligned practices. It is a hands-on position requiring a coordinated approach to marketing campaigns, profile raising, client development, pitching, and knowledge development globally. The ideal candidate will possess strategic thinking, a deep understanding of the Consumer sector, the ability to thrive in a fast-paced environment, and strong collaboration and communication skills to build trust with partners, lawyers, and colleagues.

Requirements

Excellent level of strategic and commercial awareness, with proactive mindset to help our lawyers spot and capitalize on opportunities.
Demonstrated people management capabilities.
Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities.
Proven ability to motivate and coach Business Team members to support the firm’s M&BD goals.
Demonstrated ability to think and act strategically and proactively.
Ability to communicate effectively with tact and diplomacy, excellent writing skills, and an exacting attention to detail in all work products.
Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
Experience of working independently as well as within cross-functional teams in a collaborative, professional environment.
Ability to meet deadlines and work well under pressure.
Seven (7) + years of relevant marketing & business development experience required, ideally in the legal or professional services industry.
Bachelor’s degree preferred

Nice To Haves

One (1) + year of people management experience preferred.
Established knowledge and experience of the Consumer industry preferred.
post-graduate qualifications (e.g. MBA) advantageous.

Responsibilities

Collaborate with sector leadership, M&BD team, and others to design and execute a global strategy that aligns with firm objectives and strengthens market position in the Consumer sector.
Act as the M&BD lead expert for the global Consumer team.
Lead pitch strategy for the sector, aligning with the sales transformation plan and global pitch coordination.
Develop and manage responses to RFPs, pitches, and proposals tailored to client needs.
Lead efforts to enhance the firm’s profile through targeted campaigns, thought leadership, events, and sponsorships.
Conceptualize and support client seminars, webinars, and other marketing events, managing materials, day-of logistics, and follow-up reporting.
Oversee directory submissions for relevant rankings and publications.
Foster relationships with industry associations, leveraging sponsorships to drive client engagement.
Evaluate, coordinate, and execute sponsorships as well as negotiate agreements and managing participation in sponsorships in order to ensure that the firm maximizes return on its investment.
Produce, manage and support seminars, receptions, and other marketing-oriented events and activities, including but not limited to event promotion, development of invitations and other client communications, concept development, and vendor selection.
Collaborate with the PR team to implement profile-raising strategies for the sector and individual partners.
Ensure effective internal reporting and communication of M&BD activities, supporting management reporting.
Support the team on the portfolio of clients within the sector including, monitoring and analyzing client financial performance and internal review meetings.
Conduct client feedback and supporting as client account manager for key clients.
Contribute to broader M&BD projects and assignments, as appropriate.
Share best practices and processes across the global sector team.
Participate in our Global Citizenship program.