Marketing and Business Development Manager

Greenberg Traurig•Boston, MA

4d•Onsite

About The Position

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment. Join our Marketing Team as a Marketing and Business Development Manager located in our Boston office. We are seeking a highly skilled professional who thrives in a fast-paced, deadline-driven environment to lead marketing and BD efforts in our growing Boston office with over 100 attorneys. The ideal candidate is a strategic thinker who can work with and supervise a Senior Marketing Coordinator and an Events Specialist, both based in Boston. In this high-impact role, you will work hand-in-hand with office leadership and other decision-makers to shape and drive business strategies, amplify the firm’s brand, and help position Greenberg Traurig as a go-to legal powerhouse in Boston. You should possess strong problem-solving instincts and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence. Excellent communication skills are essential for collaborating effectively across teams and with office leadership to deliver exceptional client service. With a client-focused mindset and an initiative-taking approach, you will play a critical role in driving success in the Boston legal market, anticipating needs, and providing strategic solutions. If you are someone who takes initiative, and demonstrates adaptability, and innovation, we invite you to join our team. The ideal candidate will not wait for direction – but will help set it collaboratively with office leadership. This role will be based in our Boston office. Regular in-office presence is required for day-to-day operations, as well as for events, team meetings, training opportunities, and relationship building. This role reports to the firm’s Director of Marketing. Position Summary The Marketing and Business Development Manager will support a variety of marketing, business development and communication initiatives focused on elevating the firm’s brand within the Boston market. The position works directly with the firm’s regional Director of Marketing and a variety of related professionals, while also supervising a team based in Boston.

Requirements

Bachelor’s degree required
Minimum of seven years relevant experience in marketing and business development at a law firm of other professional services firm, with proven experience responding to proposals and RFPs
High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)

Nice To Haves

Familiarity with the Intellectual Property and Emerging Technology practices is a plus.
Prior experience supervising a team

Responsibilities

Works directly with office leadership, attorneys, directors and managers to strategically drive the firm’s marketing goals in the Boston market.
Develops relationships with attorneys to serve as point of contact for day-to-day requests and marketing and business development needs and understands the market, office initiatives and representations of key clients.
Handles directory submissions including Chambers and others.
Strategizes with shareholders on responses to RFPs and proposals including analyzing market research, prospective clients and business sectors, in coordination with practice and office professionals.
Drafts responses and prepares presentations, as necessary.
Coordinates with colleagues to identify media opportunities and nominations, in collaboration with PR team.
Helps prepare data for nominations, media surveys and reports.
Writes, edits and distributes marketing materials, newsletters, conference materials, client updates, website content and other client communications.
Makes recommendations for and supports office sponsorships, memberships and event attendance at client and community events in order to increase the visibility and influence of the firm in the Boston market.
Works with the dedicated Boston Events Specialist and wider events team, as needed, and practice professionals to plan, organize and host client events including the preparation of conference/webinar materials.
Works with a team to manage all aspects of events including concept and agenda development with attorneys, invitation, coordination with venue, among other event duties.
Evaluates return on investment before and after each event and closely manages budget.
Works with the firmwide marketing team as it relates to client-facing and internal marketing materials for Boston, including attorney biographies, practice area description updates, experience tracking news and activities data, press releases, website content, etc.
Prepares welcome materials for new attorneys, including working with lateral shareholders to help integrate them, including helping them prioritize which attorneys to meet internally.
Coordinates the flow of information from attorneys to marketing professionals.
Works with individual shareholders and practice group leaders to develop, implement, and support business plans that align with the practice and firm strategic goals.
Has knowledge of the Boston market including the business community and key charitable and civic organizations.
Assists with and manages a variety of short and long-term projects and attorney requests.