Marketing & Brand Manager (Maternity leave)

Island Lake Lodge•Fernie, BC

5d•Onsite

About The Position

Island Lake Lodge is seeking a strategic and creative Marketing & Brand Manager to lead the evolution of our brand across all platforms. This role is ideal for a high-level marketing professional who understands luxury experiences, adventure culture, and the power of compelling storytelling. The position is temporary, covering a maternity leave from August 2026 to October 2027, and is based in Fernie, BC.

Requirements

5+ years of experience in brand marketing, preferably in luxury tourism, adventure travel, hospitality, lifestyle, or outdoor industries.
Strong creative sensibility with a sharp visual eye and understanding of premium content aesthetics.
Proven success managing marketing campaigns from strategy through execution, ideally in a multi-season or resort-based operation.
Excellent writing, copywriting, and editing skills.
Demonstrated ability to manage budgets, projects, contractors, and performance metrics.
Proficient in managing and updating CMS platforms (e.g., WordPress), email marketing tools (e.g., Mailchimp), and social media management software.
Comfortable working both independently and collaboratively across departments.
Deep appreciation for skiing, hiking, wellness travel, or outdoor adventure culture

Nice To Haves

Experience with media relations, partnerships, and influencer strategy is a strong asset.
Familiarity with SEO/SEM strategies, digital marketing analytics, and ROI tracking.

Responsibilities

Execute a comprehensive, year-round marketing and communications strategy aligned with business goals.
Execute a comprehensive marketing budget.
Own the Island Lake Lodge brand identity, ensuring consistency and excellence across all guest and public-facing materials.
Serve as the brand gatekeeper—maintaining the look, tone, and feel across all channels.
Shape our storytelling and messaging that reflects our truly unique backcountry mountain destination—and the world-class service and unforgettable guest experiences we deliver.
Lead the planning, creation, and rollout of seasonal marketing campaigns for winter cat skiing and summer lodge operations.
Oversee photo shoots, video, and storytelling assets.
Create and manage the communications plan including newsletters, email marketing, guest updates, and PR outreach.
Write and edit website and print content as needed—ensuring clarity, alignment with voice, and luxury positioning.
Manage website content, structure, and performance, including coordination of SEO/SEM strategy.
Monitor and track key metrics, website traffic and paid ad performance to assess ROI and drive continuous improvement.
Oversee digital advertising, paid social, and influencer/media collaborations.
Work with departmental managers to align marketing with business objectives and guest journey touchpoints.
Collaborate with external contractors (graphic designers, videographers, media buyers, influencers, etc.) to ensure on-time, high-quality delivery of projects.
Coordinate guest communication tools such as welcome packages, menus, signage, and on-site messaging in collaboration with Sales & Reservations and lodge managers.
Support with special branding and capital planning projects that require visual storytelling or brand positioning input.
Lead community engagement and local partnerships that enhance Island Lake Lodge’s brand visibility and reputation in Fernie and the Elk Valley.
Act as a public-facing ambassador at community events and in industry networks.