Marketing Brand Manager - Resort

Lakeshirts•Detroit Lakes, MN

1d•$85,000 - $100,000•Onsite

About The Position

We're looking for a strategic and driven Brand Manager to lead the marketing strategy, positioning, and expression of several of our resort brands. This role is one of two brand roles on the resort division at Lakeshirts and this particular brand manager is responsible for elevating our brand presence across destination and outdoor lifestyle markets Lakegirl and for our legacy resort brand Blue84 Resort, which includes Zephyr Resort, Aksels, and Altered Latitudes. You'll collaborate closely with Sales, Product, Creative Directors, and retail partners to ensure our brands show up clearly, creatively, and competitively -through email campaigns, catalogs, photo assets, partner communications, and tailored go-to-market strategies. This role blends brand strategy with hands-on execution, offering the opportunity to shape how resort communities experience and connect with our brands.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
6-8+ years of experience in brand management, marketing strategy, sales enablement, or related field
Strong eye for photography, visual storytelling, and content that resonates with lifestyle audiences
Ability to think strategically while executing tactically
Highly organized and comfortable managing multiple timelines simultaneously
Proficient in Microsoft Office and comfortable learning project management systems (e.g., Monday.com)
Clear and confident communicator, both written and verbal, with the ability to influence and collaborate effectively without direct authority
Self-motivated, proactive, adaptable multitasker who thrives in a fast-paced environment
Strong cultural contributor who embraces and enhances our unique company culture
Willingness to travel onsite and occasionally for events, activations, or industry engagements
Must love dogs (we kinda like them and we hope you do, too)
Employee must be able to see and hear, read and write. Requires adaptability, analyzing, assessing, calculating, decision making, dependability, judgment, reading, speaking, following direction, handling multiple priorities, reasoning.

Nice To Haves

Passion for or familiarity with resort, outdoor lifestyle, or destination retail environments strongly preferred
Experience with email marketing platforms and campaign management is highly desirable

Responsibilities

Own and evolve the brand strategy, voice, and positioning for assigned resort brands
Develop seasonal and campaign-level marketing plans, defining storytelling, content direction, and messaging that differentiate and elevate each resort brand respectively
Collaborate and lead resort catalogs and fliers including timeline management, content direction, messaging, and cross-functional approvals
Partner with Sales to understand growth opportunities, prioritize requests, and ensure marketing tools align with business goals
Review and prioritize incoming marketing requests through established workflows (e.g., Monday.com), ensuring clarity and alignment
Embrace emerging AI tools with curiosity, exploring how they can strengthen content creation, campaign planning, email performance, and brand storytelling (no prior AI experience required)
Collaborate on and help define in-store branded environments and retail marketing support
Collaborate with the broader marketing team on major resort-related trade show presence and materials; serve as a strategic partner (this role does not directly oversee trade shows)
Build and manage customer email communications and an effective campaign cadence, primarily B2B via Mailchimp, with support for D2C brands (often in Klaviyo), including light website updates and ongoing site management as needed
Develop external communications, partner messaging, presentations, company announcements, and social media content that supports broader go-to-market strategies
Manage submission and approval processes with third-party licensors when appropriate (currently we have Warner Brothers licensing on the Resort side), ensuring compliance with brand guidelines prior to launch
Work in close partnership with Creative Directors to ensure visual execution aligns with brand strategy, while respecting product design ownership
Where applicable, aligning events or onsite activations to service overall go-to-market plans; partner on developing and evolving onsite activations and experiential marketing opportunities; help define execution standards and success metrics