Marketing Brand Manager - Resort

Lakeshirts • Detroit Lakes, MN

4d • Onsite

About The Position

This role is for a strategic and driven Brand Manager to lead the marketing strategy, positioning, and expression of several resort brands. The Brand Manager will be responsible for elevating brand presence across both destination and outdoor lifestyle markets for Blue84 Resort, Zephyr Resort, Aksels, and Altered Latitudes. The role involves close collaboration with Sales, Product, Creative Directors, and retail partners to ensure brands are presented clearly, creatively, and competitively through various marketing channels. This position blends brand strategy with hands-on execution, offering the opportunity to shape how resort communities experience and connect with the brands. This is an onsite role based in Detroit Lakes, MN, with a Monday-Friday, 8am-5pm schedule.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 6–8+ years of experience in brand management, marketing strategy, sales enablement, or related field
• Experience with email marketing platforms and campaign management is highly desirable
• Strong eye for photography, visual storytelling, and content that resonates with lifestyle audiences
• Ability to think strategically while executing tactically
• Highly organized and comfortable managing multiple timelines simultaneously
• Proficient in Microsoft Office and comfortable learning project management systems (e.g., Monday.com)
• Clear and confident communicator, both written and verbal
• Collaborative leader who can influence without direct authority
• Self-motivated, proactive, adaptable multitasker who thrives in a fast-paced environment
• Strong cultural contributor who embraces and enhances our unique company culture
• Willingness to travel occasionally for events, activations, or industry engagements
• Must love dogs

Nice To Haves

• Passion for or familiarity with resort, outdoor lifestyle, or destination retail environments strongly preferred

Responsibilities

• Own and evolve the brand strategy, voice, and positioning for assigned resort brands.
• Develop seasonal and campaign-level marketing plans, identifying opportunities to differentiate and elevate each resort brand.
• Lead resort catalogs and fliers end-to-end, including timeline management, content direction, messaging, and cross-functional approvals.
• Define storytelling, content direction, and messaging to ensure materials resonate within the resort marketplace for each distinctive brand.
• Partner with Sales to understand growth opportunities, prioritize requests, and ensure marketing tools align with business goals.
• Review and prioritize incoming marketing requests through established workflows (e.g., Monday.com), ensuring clarity and alignment.
• Embrace emerging AI tools with curiosity, exploring how they can strengthen content creation, campaign planning, email performance, and brand storytelling.
• Collaborate on and help define in-store branded environments and retail marketing support.
• Collaborate with the broader marketing team on major resort-related trade show presence and materials; serve as a strategic partner.
• Build and manage customer email communications and an effective campaign cadence, primarily B2B via Mailchimp, with support for D2C brands (often in Klaviyo), including light website updates and ongoing site management as needed.
• Develop clear, on-brand external communications for respective brands, including acquisition and company announcements, partner and association messaging, and presentation/PowerPoint support as needed.
• Help define how to measure the effectiveness of catalogs and marketing initiatives within the resort channel.
• Manage submission and approval processes with third-party licensors (e.g., Warner Brothers licensing) when appropriate, ensuring compliance with brand guidelines prior to launch.
• Work in close partnership with Creative Directors to ensure visual execution aligns with brand strategy, while respecting product design ownership.
• Align and manage social media where applicable to service overall go-to-market plans.
• Align events or onsite activations where applicable to service overall go-to-market plans; partner on developing and evolving onsite activations and experiential marketing opportunities; help define execution standards and success metrics.

Benefits

• The wage range for this position is $75,000-$95,000 annually, depending on experience and qualifications, with flexibility for exceptional experience.
• Option to be paid daily
• Health insurance
• Life insurance
• Dental insurance
• Vision insurance
• Short-term disability
• Long-term disability
• Critical illness coverage
• Accident coverage
• Up to 22 paid days off during the first year
• Profit Sharing
• 401(k) program
• Subsidized cafeteria with hot breakfast, lunch, and snacks
• Bring your dog to work
• Employee merchandise discount
• Relaxed dress code

What This Job Offers

• Job Type: Full-time
• Career Level: Senior