Marketing Brand and Advertising Specialist - Miami Beach, FL

Anywhere Integrated Services•Miami, FL

15d

About The Position

The Marketing Brand and Advertising Specialist works collaboratively to champion the Corcoran brand and grow agents’ businesses. This role serves as a regional resource for competitive intelligence, digital data insights, and distinctive marketing, event, and promotional opportunities. The specialist works directly with agents on marketing concepts and materials, supports recruitment, retention, and onboarding efforts, and helps agents adopt and use Corcoran’s marketing tools and brand platforms. The role also develops agent and property marketing proposals, reviews agents’ social media practices, shares current marketing insights, collaborates on campaigns, documents successful strategies, participates in off-site events, and communicates initiatives to regional leadership.

Requirements

At least 2 years of experience in marketing, advertising, public relations, or brand strategy.
Balance of strategic planning and hands-on execution, with an all-hands-on-deck mentality.
Understanding of strategic marketing and leveraging purpose-driven results.
Confidence to establish expertise and provide effective guidance to agents at all levels, from low-cost marketing plans to $50M+ pitch decks.
Experience managing multiple clients simultaneously.
Ability to handle situations with diplomacy.
Excellent organizational, verbal, and written communication skills.
Ability to manage multiple priorities, challenges, and deadlines without sacrificing quality.
Demonstrated ability to thrive in an entrepreneurial, collaborative, self-motivated, and fast-paced environment.
Strong proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.

Nice To Haves

Real estate industry experience is highly considered.
Working knowledge of Adobe Creative Suite, specifically InDesign and Photoshop.
Ability to speak Spanish.

Responsibilities

Work proactively and collaboratively to champion the Corcoran brand and grow agents’ businesses.
Serve as a regional expert on competitive intelligence, digital data results, and marketing, event, and promotional opportunities.
Work directly with agents to develop marketing materials, including pitch presentations, advertising plans, direct mail campaigns, social media content calendars, and other digital and print collateral.
Support the Regional VP with agent retention and recruitment efforts.
Partner with the regional Agent Experience Manager to onboard new agents.
Work with agent education, IT, and product marketing teams to ensure agents are trained in and use Corcoran’s internal marketing tools.
Promote tools and brand messaging to increase agent adoption and awareness.
Assist agents with using brand materials and platforms to implement property marketing strategies.
Create agent and property marketing proposals, including budget planning spreadsheets, personal branding concepts, and initiative action plans.
Conduct social media audits and recommend strategies to agents.
Stay current on marketing tactics and provide ongoing support and intelligence to agents.
Collaborate with the Marketing Director and other team members on campaign projects.
Proactively contact agents and follow up on initiatives to develop case studies of successful strategies that can encourage further agent marketing efforts.
Participate in off-site events, including open houses, cocktail hours, local conferences, and company initiatives.
Regularly communicate active initiatives and updates to the South Florida Director of Marketing and Regional VP.