Marketing Brand and Advertising Specialist - Miami Beach, FL

Anywhere•Miami Beach, FL

15d

About The Position

The Marketing Brand and Advertising Specialist champions the Corcoran brand and helps grow agents’ businesses across the South Florida region. This role serves as a regional expert on competitive intelligence, digital marketing results, and distinctive marketing, event, and promotional opportunities. The specialist partners directly with agents to develop marketing concepts and materials, supports agent recruitment, retention, and onboarding, and encourages adoption of Corcoran’s marketing tools and brand messaging. The position also develops agent and property marketing proposals, reviews agents’ social media practices, shares current marketing insights, and collaborates with marketing leadership on campaigns and case studies. Participation in off-site events and regular communication with the South Florida Director of Marketing and Regional VP are part of the role.

Requirements

At least 2 years of experience in marketing, advertising, public relations, or brand strategy.
Ability to balance strategic planning with hands-on execution.
Understanding of strategic marketing and purpose-driven results.
Ability to provide effective marketing guidance to agents at different levels and for a range of budgets and pitches.
Experience managing multiple clients simultaneously and handling situations diplomatically.
Excellent organizational, verbal, and written communication skills.
Ability to manage multiple priorities, challenges, and deadlines without sacrificing quality.
Ability to thrive in an entrepreneurial, collaborative, self-motivated, and fast-paced environment.
Strong proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.

Nice To Haves

Real estate industry experience is highly considered.
Working knowledge of Adobe Creative Suite, particularly InDesign and Photoshop.
Ability to speak Spanish.

Responsibilities

Champion the Corcoran brand and help grow agents’ businesses through proactive collaboration.
Serve as a regional expert on competitive intelligence, digital data results, and marketing, event, and promotional opportunities.
Work directly with agents to develop marketing materials, including pitch presentations, advertising plans, direct mail campaigns, social media content calendars, and digital and print collateral.
Support the Regional VP with agent retention and recruitment efforts.
Partner with the regional Agent Experience Manager to onboard new agents.
Coordinate with agent education, IT, and product marketing teams to ensure agents are trained in and using Corcoran’s internal marketing tools.
Promote Corcoran tools and brand messaging to increase agent awareness and adoption.
Help agents use brand materials and platforms to implement property marketing strategies.
Create agent and property marketing proposals, including budget-planning spreadsheets, personal branding concepts, and action plans.
Conduct social media audits and recommend best practices and strategies to agents.
Stay informed about current marketing tactics and provide support and intelligence to agents.
Collaborate with the Marketing Director and other team members on campaign projects.
Reach out to agents and follow up on initiatives to develop case studies of successful strategies.
Participate in off-site events, including open houses, cocktail hours, local conferences, and company initiatives.
Regularly communicate active initiatives and updates to the South Florida Director of Marketing and Regional VP.