Marketing Automation Strategy Manager

First National Bank•Omaha, NE

1d•$81,662 - $134,741•Hybrid

About The Position

The Marketing Automation Strategy Manager is a senior individual contributor on the Marketing Technology & Digital Operations team responsible for advancing the strategic use of our enterprise marketing automation platform to advance scalable, personalized customer engagement. This role bridges marketing strategy, platform capabilities, and operational execution. The ideal candidate understands how to translate business objectives into scalable digital marketing solutions while identifying and activating untapped marketing automation capabilities that improve efficiency, personalization, performance, and speed to market. Success in this role requires equal strength in strategic thinking, platform enablement, process optimization, and campaign operations measured by: Increased adoption and strategic utilization of marketing automation platforms across channels, Improved personalization sophistication and customer engagement performance, Faster and more efficient campaign deployment through scalable processes and automation, Development of repeatable frameworks, governance models, and operational best practices, Strong cross-functional partnerships and stakeholder trust, Elevation of team capabilities, strategic thinking, and operational excellence.

Requirements

5+ years of hands-on experience with enterprise marketing automation and platform scalability
Experience administering and optimizing omnichannel customer engagement platforms spanning email (ESP), SMS/mobile messaging, web personalization, analytics, and customer data platforms (CDPs).
Strong understanding of digital marketing practices, data-driven customer engagement, and lifecycle marketing
Experience collaborating with technical teams (developers, data engineers) and translating marketing requirements into technical specifications
Experience working with structured customer data and managing large-scale campaign execution
Strong analytical mindset and proficiency in marketing analytics tools
Excellent communication, project management, and cross-functional collaboration skills
Unrestricted work authorization and not requiring future sponsorship.

Nice To Haves

Experience with the Zeta Marketing Platform (ZMP)
Working knowledge of HTML/CSS
Experience working with dynamic, data-driven email templates
Experience in financial services, retail, eCommerce, or other highly regulated industries
Familiarity with data platforms such as Snowflake
Background working in agile or sprint-based delivery environments

Responsibilities

Serve as the subject matter expert on cross functional, omnichannel marketing automation capabilities and best practices
Identify, champion, and implement approach to leverage underutilized marketing automation capabilities that improve customer engagement and operational scalability
Evaluate emerging capabilities, trends, and opportunities to continuously evolve platform utilization
Operationalize marketing strategy by implementing scalable campaign frameworks, reusable templates, governance standards, and operational best practices
Improve campaign deployment efficiency through automation, standardization, and process optimization
Support the evolution of cross-channel customer engagement strategies
Partner with technology, data, and analytics teams to support integrations, audience enablement, and data quality initiatives
Optimize deliverability, campaign orchestration, segmentation, and testing strategies across the platform
Champion sophisticated omnichannel marketing personalization strategies leveraging customer data, behavioral triggers, AI-driven recommendations, and dynamic content
Collaborate with data engineering and analytics teams to ensure proper data ingestion, hygiene, consent management, and utilization within the platform
Ensure compliance with privacy regulations (GDPR, CCPA) and internal data governance policies
Support and operationalize advanced personalization strategies leveraging customer data, behavioral triggers, dynamic content, and AI-driven capabilities
Develop testing frameworks including A/B testing, audience experimentation, and performance optimization
Analyze campaign and journey performance to identify actionable insights and strategic opportunities
Proactively identify gaps, inefficiencies, and risks within campaign execution and platform configuration
Act as the bridge between marketing strategy and technical execution teams, translating complex requirements into scalable solutions
Partner closely with developers, data engineering, analytics, compliance, and marketing stakeholders
Challenge assumptions and provide alternative approaches that improve scalability, customer experience, and operational efficiency
Oversee and support campaign deployment processes, stepping into hands-on execution for high-complexity, high-visibility, or technically challenging initiatives as needed.
Mentor team members and help elevate overall MarTech and operational maturity across the organization