Marketing Automation Manager
About The Position
The Marketing Automation Manager will play a vital role in the architecture design, configuration, testing, and deployment of ABM marketing campaigns. You will work closely with marketing departments, IT, brand, external agencies, and internal subject matter experts to deploy a successful campaign strategy. The Marketing Automation Manager will be ABM’s marketing automation expert, working to create scalable processes that ensure best practices and drive operational efficiency, while executing against an effective campaign strategy. This position will also work closely with Marketing Analytics to evaluate program effectiveness across digital channels, with a focus on data integrity, detailed attribution measurement, campaign effectiveness, and ROI.
Requirements
- Must live in the Atlanta, GA surrounding area.
Responsibilities
- Architecture design, configuration, testing, and deployment of ABM marketing campaigns.
- Work closely with marketing departments, IT, brand, external agencies, and internal subject matter experts to deploy a successful campaign strategy.
- Act as ABM’s marketing automation expert, creating scalable processes that ensure best practices and drive operational efficiency.
- Execute against an effective campaign strategy.
- Work closely with Marketing Analytics to evaluate program effectiveness across digital channels, with a focus on data integrity, detailed attribution measurement, campaign effectiveness, and ROI.
Benefits
- Comprehensive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
