Marketing Automation Specialist

Esri • Redlands, CA

1d • Onsite

About The Position

Leverage your marketing automation skills to deliver exceptional experiences for Esri customers and drive business growth. Our dynamic Digital Experience team is dedicated to providing innovative solutions and outstanding service to our clients. As we continue to expand our market presence, we are seeking a talented Marketing Automation Specialist to join our growing team. You will play a meaningful role in optimizing our marketing efforts by leveraging cutting-edge automation tools and strategies. This role is tactically focused on the execution and constant optimization of forms, automation rules, and other marketing automation tasks. The role will also serve as an internal resource to marketing teams, supporting automation and form execution. Your experience in marketing technology and automation will be instrumental in driving lead generation, nurturing prospects, and enhancing customer engagement.

Requirements

• 2+ years of experience supporting marketing automation, preferably in B2B tech companies
• Strong verbal and written communication skills with a demonstrated ability to collaborate cross-functionally
• Analytical mindset with the ability to interpret data and support data-driven outcomes
• Ability to work independently, prioritize effectively, and deliver results in a fast-paced, deadline driven environment
• Proficiency in translating business requirements into technical specifications
• Capable of creative problem solving
• Experience leveraging CRM and marketing automation administration tools
• Bachelor’s degree in marketing, business, or a related field
• Ability to travel domestically or internationally (up to ~10%); travel needs may vary based on business requirements
• Applicants must be authorized to work for any employer in the U.S.

Nice To Haves

• Certification in marketing automation tools
• Experience with Salesforce and Marketo
• Knowledge of Project Management tools (e.g. MS Project, Workfront)
• Experience using HTML, CSS, and Java

Responsibilities

• Campaign and automation execution. Execute marketing automation tactics by building campaign, lists, and form completion actions that support attribution, segmentation, and campaign objectives across the marketing funnel.
• Forms development and optimization. Design, maintain, and optimize web forms and form handlers to support transactional and marketing use cases, while improving conversion performance.
• Communicate and collaborate. Partner with IST, MarTech, and other cross-functional teams to ensure automation efforts are effectively integrated, scalable, and aligned with enterprise marketing systems and priorities.
• Measurement and continuous improvement. Monitor and report on performance metrics for automation programs, analyzing workflows and outcomes to identify opportunities for optimization, efficiency, and improved effectiveness.
• Learn and grow. Stay current on marketing automation standards, privacy requirements, and industry best practices to ensure compliant, consistent execution. Document best practices and recommend process improvements.

Benefits

• Industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families)
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees