Associate Marketing Automation Specialist

CARFAX•Centreville, VA

1d•Hybrid

About The Position

Join Team CARFAX as an Associate Marketing Automation Specialist Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. Join our team as a Marketing Automation Specialist! One last thing : Our four-day week continues in Summer 2026! At CARFAX we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. The position will require 3 days per week in our Centreville, VA office subject to change with future business needs.

Requirements

Minimum 3 years of experience utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.).
Proven ability to act as a Subject Matter Expert (SME) for marketing databases and consumer data platforms (CDP).
Proficiency in data storytelling, with the ability to analyze complex data sets and build reports that provide clear business insights.
Previous experience with data management and visualization tools such as QuickSight, Power BI, Tableau, and Looker Studio.
Minimum 3 years of experience working with marketing databases and consumer data platforms.
Minimum 1-2 years of experience with SQL for data extraction and analysis.
Experience working collaboratively with cross-functional teams to align data strategy with business goals.
Familiarity with consumer data protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.).
Experience in cross-platform messaging (Push, In-App, Web Push, SMS/MMS).
Solid grasp of API and Webhook fundamentals.
Strong attention to detail and ability to multitask successfully.
Intellectually curious with an aptitude for learning and trying new things.

Nice To Haves

Preferably 1 year of experience in web analytics (Adobe Analytics / Google Analytics).
Proficiency utilizing JavaScript, R, and/or Python.
Previous SDK Integration and testing experience.
Experience managing multi-year consumer relationship building (i.e., subscription or membership programs).
Previous experience migrating to new consumer messaging tools.
Previous work in the automotive space.
Two or more years of experience working with Segment (CDP).
Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid.

Responsibilities

Serve as the Subject Matter Expert (SME) for data management and database structure, ensuring the integrity of CARFAX consumer data across all platforms.
Manage the integration of consumer data across marketing and CDP platforms, acting as the primary technical point of contact for data flow.
Focus on storytelling with data by working closely with Product and Marketing teams to translate complex reporting into actionable messaging optimizations.
Create and maintain comprehensive reporting on marketing efforts and KPIs, utilizing data to provide clear narratives on consumer behavior.
Establish and manage reporting alerts and monitoring processes to proactively identify data anomalies or performance shifts.
Assist in the creation of dynamic and highly personalized consumer messages by leveraging deep data insights and audience segmentation.
Produce regular data-focused presentations for peers and key stakeholders.