About The Position

Credible is seeking a temporary, senior, hands-on Marketing Automation Solutions Architect to cover for a full-time team member on leave for approximately 3–6 months. The architect will serve as the technical point of contact for the Marketing Automation Team’s platforms, data flows, and integrations, keeping revenue-critical and compliance-critical email programs operating smoothly. The role focuses on maintaining existing systems, resolving complex technical issues, and protecting the quality and compliance of outbound programs while documenting work for a seamless handoff back to the regular architect. The engagement type and start and end dates are to be determined. The role works across marketing automation platforms, SQL-based audience and data architecture, and the surrounding data ecosystem, including Snowflake, dbt, and AWS. It partners with Lifecycle Marketing, Business Intelligence, Engineering, Information Security, and Legal/Compliance. The architect translates business and marketing needs into technical designs, works within the team’s Jira and sprint processes, and uses AI tools to support research, coding, review, documentation, and QA.

Requirements

  • At least 5 years of experience with an enterprise email or marketing automation platform, with deep, hands-on experience in Salesforce Marketing Cloud, Braze, Iterable, HubSpot, or a similar platform.
  • Advanced proficiency in email scripting such as AMPscript, Liquid, or Handlebars, including reusable shared logic such as content blocks and configuration/core patterns.
  • Advanced SQL skills for audience segmentation and complex query logic, including joins, window functions, CASE logic, and CTEs.
  • Advanced HTML/CSS skills for responsive, cross-client email development.
  • Experience with SOAP/REST API integrations, JWT or token-based authentication flows, and secure link/redirect handling.
  • Working knowledge of modern data stacks such as Snowflake and dbt, and comfort with Git-based pull request workflows.
  • Strong understanding of data privacy and compliance requirements, including CAN-SPAM, CCPA, GDPR, and CASL, and rigorous PII handling.
  • Experience with Agile/Scrum delivery and Jira-based workflows, including technical or peer review.
  • Excellent communication skills and ability to translate between marketing, compliance/legal, and engineering stakeholders.
  • Ability to ramp quickly and work independently with minimal onboarding.
  • Hands-on experience using AI tools such as Cursor, GitHub Copilot, or Claude Code to write, debug, or review SQL and scripting code.

Nice To Haves

  • BA/BS in Marketing, Business, Computer Science, or equivalent experience.
  • Salesforce Marketing Cloud Developer, Consultant, and/or Architect certification, or Braze Certified Technical Marketing Expert/Developer certification.
  • Experience in financial services or another highly regulated industry.
  • Prior contract or consulting experience, with a track record of getting up to speed quickly in a new environment.

Responsibilities

  • Serve as the day-to-day technical authority for the marketing automation platform, including configuration, data flows, integrations, and synchronization logic with internal systems.
  • Maintain and troubleshoot multi-touch email journeys, including entry criteria, branching logic, throttling, and exit rules, and build or modify journeys for in-flight business needs.
  • Maintain and extend personalization logic using languages such as AMPscript, Liquid, Handlebars, or SSJS.
  • Write and review SQL for audience segmentation, data design, and test/control cohort frameworks.
  • Partner with the Marketing Automation Team Manager to validate audiences and monitor data flowing into and out of the marketing automation platform.
  • Safeguard compliance-sensitive features, including consent and global unsubscribe synchronization, suppression logic, adverse action notice delivery, and PII handling, in accordance with legal, security, and data-privacy requirements.
  • Maintain security-sensitive integration patterns, including key and secret rotation and environment handling.
  • Participate in the Marketing Automation Team’s peer and technical review process, applying documented coding, naming, and version-control standards.
  • Act as the escalation point for difficult technical problems and support the Lifecycle Marketing Team with debugging and best practices.
  • Translate Lifecycle Marketing business and marketing requirements into technical designs within the team’s Jira and sprint process, including work-type tagging, the MAT Review gate, sprint planning, and sprint review.
  • Work with BI/Data Engineering, Engineering, Information Security, and Legal/Compliance to ensure releases are secure, compliant, and production-ready.
  • Document work and update architecture notes and technical processes to support a seamless handoff to the full-time architect.
  • Use AI tools, including coding assistants and research agents, to accelerate research, code review, documentation, and QA.
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