Marketing Automation Manager

RSA Conference•Boston, MA

1d•Remote

About The Position

RSAC is the premier series of global events and year‑round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and gain access to experts, unbiased content, and ideas that help individuals and companies advance their cybersecurity posture and build stronger, smarter teams. Both in‑person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands‑on educational opportunities, helping industry professionals discover how to make their organizations more secure while showcasing the most enterprising, influential, and thought‑provoking thinkers and leaders in cybersecurity today. What You’ll Do Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting. Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation). Develop and maintain nurture programs, drip campaigns, and triggered email flows. Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels. Ensure data integrity using HubSpot and 3rd party tools. Working with the Director of Marketing Technology and Operations, define KPIs and create regular performance dashboards and reports to track automation success and inform optimization. Partner within Marketing to align lead prioritization processes and create scoring models. A/B Test, iterate, and optimize campaigns based on performance data. Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality.

Requirements

3–5+ years of experience in marketing automation, with at least 2 years of hands-on experience in HubSpot.
Proven success managing complex automation workflows, lead scoring, and email marketing strategies.
Strong understanding of customer journey mapping and lifecycle marketing.
Analytical mindset with the ability to interpret data and make data-informed decisions.
Exceptional project management and cross-functional collaboration skills.
Attention to detail and passion for optimizing user experience and marketing performance.
Residency in one of the following states: California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington

Responsibilities

Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation).
Develop and maintain nurture programs, drip campaigns, and triggered email flows.
Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels.
Ensure data integrity using HubSpot and 3rd party tools.
Define KPIs and create regular performance dashboards and reports to track automation success and inform optimization.
Partner within Marketing to align lead prioritization processes and create scoring models.
A/B Test, iterate, and optimize campaigns based on performance data.
Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality.