Marketing Automation Manager

Infinite Electronics International, Inc.

4d•Remote

About The Position

We are seeking a strategic and data-driven Marketing Automation Manager to lead our lifecycle and demand email marketing programs. This role will own the strategy, execution, and optimization of email initiatives that drive customer engagement, nurture leads, convert pipeline opportunities and drive ecommerce revenue. The ideal candidate has deep B2B experience, understands complex customer journeys, and can leverage Eloqua (or a comparable enterprise MAP/Marketing Automation Platform) to deliver personalized, high-impact campaigns at scale.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field required
5–7 years of professional experience in marketing automation or a related digital marketing role
Hands-on experience with marketing automation platforms, with a strong preference for Oracle Eloqua

Nice To Haves

Proven B2B marketing experience, ideally in a technology-driven environment

Responsibilities

Design, build, and optimize always-on lifecycle campaigns (welcome, nurture, re-engagement, win-back).
Develop audience segmentation and targeting strategies to increase engagement and conversion.
Create data flows and understand data architecture to leverage in MAP.
Partner with demand generation and sales teams to develop email campaigns that accelerate ecommerce revenue
Build triggered and event-based campaigns (e.g., content downloads, product interest, past purchase).
Manage Eloqua campaigns end-to-end: audience segmentation, workflow logic, A/B testing, QA, deliverability, and reporting.
Analyze campaign performance (open, CTR, conversion, pipeline impact, etc.) and provide actionable insights.
Drive continuous testing on subject lines, personalization, CTAs, and send cadence.
Work with Brand/Creative to ensure messaging and design align with brand guidelines.
Partner with Brand teams for product launches and nurture content.
Collaborate with E-commerce / Digital Marketing to integrate campaigns with paid, web, and social.
Act as the Eloqua subject-matter expert: maintain data hygiene, and automation workflows.
Ensure compliance with CAN-SPAM, GDPR, CCPA and other data privacy regulations.