Marketing Automation Manager

Bright Horizons Family Solutions•Newton, MA

1d•Hybrid

About The Position

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Requirements

Bachelor’s Degree in Marketing, Communications or related field
3 years of experience implementing and managing Marketing Automation programs and technology, preferably using Salesforce Marketing Cloud (ExactTarget) and/or Pardot
In lieu of a degree, an additional 3 years of experience may be considered

Nice To Haves

Ability to work in a fast-paced environment working with multiple stakeholders.
Experience managing projects of varying complexity; time and project management are critical skills.
Demonstrated resourcefulness, motivation, initiative, and creative problem solving.
Understanding of persona-based marketing, targeting and segmentation.
Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.
Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
Must be flexible with the ability to adapt to, and drive change.
Self-starter with strong interpersonal skills who both works well within a team and independently
Certification with Salesforce and marketing automation tools a plus.
Marketing Cloud AMPScript and SQL knowledge is preferred
HTML and Adobe Photoshop skills a plus

Responsibilities

Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment.
Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences.
Build personalized marketing campaigns with working knowledge of creating landing pages and web forms that align in design, tone, and functionality.
Provide recommendations and input on goals, objectives, strategy and email best practices.
Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics)
Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct
Stays current on email best practices and marketing technology industry trends to identify opportunities
Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures.
Mentor and coach a junior team of marketing automation analysts, providing guidance on best practices, campaign execution, data quality and troubleshooting