Marketing Associate (North America) - Engine by Starling

Starling • Charlotte, NC

21h • Hybrid

About The Position

Engine by Starling is transforming the banking landscape with its cutting-edge core banking software. Originally developed to power Starling, the cloud-native SaaS platform is now enabling banks and financial institutions globally to modernize operations and deliver exceptional digital banking experiences. Headquartered in the UK, Engine by Starling is scaling globally with offices in New York, Toronto, Dublin, Dubai, and Sydney. The company has recently announced a major investment into the US market and is looking to build an initial team to establish its presence. This role will be based in the New York metropolitan area, with a preference for candidates located within commuting distance to the New York office. Other East Coast locations may be considered. The role will involve travel within the US and some international travel. We are looking for a motivated Marketing Associate to support our North American go-to-market efforts across campaigns, events, sales, and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS, especially within financial services, banking, consulting, or fintech, and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast-growing technology business.

Requirements

• 2 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred).
• Experience supporting events and external-facing marketing programs.
• Hands-on experience with marketing automation and CRM tools (HubSpot preferred).
• Strong understanding of digital marketing, campaign operations, and field marketing.
• Detail-oriented, organised, and comfortable managing multiple projects simultaneously.
• Strong communication skills and the ability to collaborate across teams and functions.
• Ability to occasionally travel within North America for events or team meetings.

Nice To Haves

• Familiarity with the financial services industry (banking, consulting, fintech) is a plus.

Responsibilities

• Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms.
• Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team.
• Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed.
• Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution.
• Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows.
• Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support.
• Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.
• Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners.
• Coordinate partner deliverables including content, digital assets, timelines, and reporting.
• Help maintain strong communication and project alignment with partner teams.
• Coordinate regional content needs.
• Support content localisation, coordination, and distribution across North American marketing channels.
• Manage updates to regional collateral, landing pages, templates, and campaign assets.
• Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement.
• Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs.
• Provide market insights, event insights, and campaign metrics to help accelerate sales cycles.
• Maintain strong communication around target accounts, event follow-ups, and campaign calendars.
• Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers.
• Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities.
• Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends.

Benefits

• Medical, Dental, and Vision insurance plan options
• 401(k) with company match of 100% of the first 4%
• Company-paid Long-Term Disability, and Life and AD&D insurance
• Optional ancillary benefits such as Short-term Disability, Accident Insurance, Legal & ID Protection, and more
• 20 days annual vacation PTO and 11 Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees