Marketing Manager, North America

Rystad Energy•Houston, TX

16h•Onsite

About The Position

Rystad Energy is seeking an enthusiastic, energetic, analytical, and adaptable Marketing Manager in Houston to join our regional marketing team. The ideal candidate for this role will support the development and growth of regional marketing for North America, including, but not limited to, account-based marketing for key accounts, lead generation efforts with a heavy emphasis on digital tactics, and regionalized content campaigns. You will be part of the Americas Marketing team and work very closely with the global marketing verticals, the local commercial team and other corporate teams, joining meetings and aligning with framework and best practices to understand and align strategies.

Requirements

3-5 years of relevant work experience (regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, positioning and messaging, audience marketing)
Bachelor’s degree in marketing, advertising, or communications
Fluent in Portuguese and/or Spanish (Portuguese preferred) in addition to English
Previous experience with the energy sector, consulting industry, or DaaS/SaaS
Proven track record of organizing and hosting webinars, events and content-based campaigns
Excellent verbal and written communication skills (all materials in English, sometimes translated to local languages for the market)
Strategic thinker with analytical skills
Team player comfortable with managing multiple stakeholders with strong opinions
Strong multi-tasker with the ability to remain focused
Self-motivated achiever comfortable communicating with all seniority levels
Must be willing to collaborate across time zones (EMEA, AMERICAS, APAC)
A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity

Nice To Haves

Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial

Responsibilities

Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for North America) and campaigns for the designated key sub-markets, and adjusting and optimizing those plans by evaluating success scores
Develop and execute and develop the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy
Partner with the growth marketing team to lead high-intent paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion
Support the local events team with commercial prioritization and segment-tailored content
Understand our target market and utilize marketing tactics – whitepapers, webinars, webpages, email campaigns, broadcast, partnerships –to fill the marketing bowtie and nurture incoming leads further to sales-qualified leads
Support, as needed, marketing for high-value regional products
Understand the energy market and how different changes can be incorporated into your current marketing activities
Identify and develop local thought leaders for enhanced content generation and community-building efforts
Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy
Identify and support external events and partnerships associated with your sub-region’s needs