Senior Marketing Manager, North America

CFC • New York, NY

6h • $120,000 - $150,000

About The Position

As our Senior Marketing Manager for North America, you’ll operate as the sole marketeer on the ground, you’ll own and deliver the regional marketing agenda - shaping strategy, driving execution, and acting as a trusted partner to senior stakeholders across Marketing, Product, Underwriting and Distribution.

This is a senior, high-impact role with a high degree of autonomy. You’ll be responsible for translating global strategy into locally relevant activity, strengthening our broker engagement, and ensuring CFC’s brand and proposition land effectively and authentically in the North American market.

You’ll own the end-to-end marketing strategy for the US and Canada, aligned to CFC’s global direction and local business priorities. From campaign planning through to execution and optimisation, you’ll lead integrated, multi-channel activity across digital, email, social, paid media and events.

You’ll support product launches and feature updates, deliver broker-facing communications, and build thought leadership in the market, working closely with our Digital, Content, Communications and Events teams. You’ll also be responsible for tracking performance, sharing market insight, managing regional budgets, and demonstrating clear commercial impact.

Just as importantly, you’ll act as the single point of contact for marketing in North America—advising senior leaders, building strong internal relationships, and championing consistent, high-quality brand delivery.

Requirements

• Senior B2B marketer with significant experience leading strategic, multi-channel campaigns - in an intermediated environment such as insurance or financial services
• Comfortable operating independently
• Influencing senior stakeholders
• Balancing strategic thinking with hands-on delivery
• Strong commercial awareness
• Excellent communication skills
• Experience managing budgets and performance metrics
• Confident working across time zones and within international teams
• Enjoy taking ownership, solving problems, and making things happen

Responsibilities

• Own and deliver the regional marketing agenda
• Shaping strategy
• Driving execution
• Translating global strategy into locally relevant activity
• Strengthening broker engagement
• Ensuring CFC’s brand and proposition land effectively and authentically in the North American market
• Campaign planning through to execution and optimisation
• Lead integrated, multi-channel activity across digital, email, social, paid media and events
• Support product launches and feature updates
• Deliver broker-facing communications
• Build thought leadership in the market
• Tracking performance
• Sharing market insight
• Managing regional budgets
• Demonstrating clear commercial impact
• Advising senior leaders
• Building strong internal relationships
• Championing consistent, high-quality brand delivery

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed