Marketing Manager, North America

Kistler Instrument Corp.•Novi, MI

About The Position

The Marketing Manager, North America is a pivotal role in advancing Kistler’s shift toward modern, digital-first marketing, bringing new ideas, tools, and approaches to elevate how we generate demand and engage target accounts. Owning regional marketing performance, this role operates at the center of our North American growth strategy, partnering closely with Sales leadership and global Marketing to shape go-to-market approaches, influence product positioning, and deliver insights that guide strategic decisions. The position has responsibility for the customer journey from awareness through opportunity creation, ensuring marketing efforts translate into measurable business impact, including SQLs, pipeline growth, and revenue contribution.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
6+ years of B2B marketing experience, preferably in a technical or industrial environment; prior team leadership experience is a plus
Proven track record of driving demand generation, pipeline growth, and measurable marketing impact on revenue
Strong understanding of B2B sales funnels, buying processes, and lead lifecycle management
Ability to translate complex technical concepts into clear, customer-focused messaging
Experience collaborating cross-functionally with Sales and global marketing teams in a matrix organization
Data-driven mindset with strong analytical capabilities and experience measuring campaign performance and ROI
Hands-on, structured, and proactive approach with the ability to manage multiple initiatives and priorities
Familiarity with C4C & CRM is a plus
Strong communication, organizational, and project management skills

Responsibilities

Own and deliver North America marketing performance targets, including SQLs, pipeline generation, and revenue contribution
Lead and optimize the customer journey (awareness → MQL → SQL → opportunity) in close alignment with Sales, ensuring high-quality lead generation and conversion
Localize and execute global marketing strategies and campaigns to meet regional market needs and growth objectives
Plan and implement scalable, data-driven demand generation programs across digital channels, marketing automation, paid media, and events
Drive Account-Based Marketing (ABM) initiatives for strategic target accounts in partnership with Sales
Translate complex technical products and applications into clear, compelling, value-driven messaging tailored to customer needs and industries
Provide market insights and campaign performance data to influence product positioning and go-to-market strategy
Track, analyze, and report on marketing effectiveness, including conversion rates, ROI, and funnel performance; continuously optimize based on data insights
Lead regional marketing operations, including budget ownership, cost control, and alignment with the global Marketing Activity Plan
Oversee execution of trade shows and events, ensuring strong ROI, lead capture, and post-event follow-up through CRM integration