Marketing Lead, North America

Yoto•New York, NY

22h•$0 - $160,000•Hybrid

About The Position

We're looking for a Marketing Lead to drive Yoto's marketing strategy and plans across the United States. This is a pivotal role at the intersection of global brand strategy and local market impact - your job is to take Yoto's world-class creative, campaigns and brand platform and deliver disproportionate reach and impact by making them hyper relevant to American families. Together with your team, you'll be the engine behind how Yoto shows up in the US - adapting global campaigns for cultural resonance, and activating them across ATL media, PR ,social, influencer, partnerships, and retail, to drive brand awareness and new family growth. Working closely with global and cross-functional teams, you'll ensure every initiative is tailored to the nuances of the US market while remaining consistent with the Yoto brand. If you're energised by the idea of building the Yoto brand in our biggest market - and you know how to turn global strategy into locally-charged, high-impact execution - this is the role for you. About Yoto Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots . Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000. Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK & I by revenue growth. Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50. Named one of TIME Magazine’s Top 100 Inventions of 2020. We’re over 200 employees spread across the world.. and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

Requirements

Proven experience in a Senior Marketing Manager, Senior Brand Manager or equivalent role within a fast-paced, consumer-focused business.
Experience in the kids/education/entertainment space is a plus.
A strong track record of adapting global brand platforms for local markets, with a sharp instinct for US consumer culture and what makes campaigns feel relevant, timely and authentic
Deep experience activating campaigns across PR, social, influencer, partnerships, retail and experiential
Experienced leading media agencies to plan and buy ATL media (TV, CTV, Audio, OOH), managing performance and holding partners accountable for delivery
Experience collaborating cross-functionally with performance marketing, CRM, e-commerce and retail teams to deliver integrated plans
Commercially sharp, with a strong handle on budget management, media planning and ROI optimisation.
Analytical mindset, comfortable using data and consumer insights to inform strategy and drive continuous improvement.
Strong project leadership skills, able to balance strategic thinking with hands-on execution and manage competing priorities with ease.
A confident people leader who invests in developing and mentoring team members.
Excellent communication and stakeholder management skills - comfortable working across time zones with global teams.

Responsibilities

Define and deliver an integrated full-funnel US marketing plan, across all paid, owned and earned channels
Partner with the Acquisition team to define the US media mix, full-funnel strategy and channel budget allocation to drive efficient growth.
Lead & deliver the US PR, social and influencer strategy to drive culturally relevant, high-reach moments that build brand awareness and affinity.
Identify and develop strategic partnerships and brand collaborations that extend Yoto's reach into new audiences and communities.
Define and deliver retail marketing in partnership with the US B2B lead, ensuring Yoto shows up brilliantly at shelf and in-store.
Manage US agency and media partners, ensuring activity is delivered on time, on budget and performs against agreed KPIs.
Partner with the global Retention team to design and localise lifecycle and customer growth programmes for the US market.
Translate global brand campaigns, creative platforms and messaging into US-relevant marketing plans - ensuring they resonate with American consumer culture, seasonal moments and media habits.
Champion local nuances that make campaigns feel authentic and timely in-market.
Partner with global creative and brand teams to provide US consumer insight that shapes upstream campaign development.
Leverage data, performance insights and consumer trends to continuously optimise campaigns and maximise ROI.
Track and report on campaign performance, turning learnings into sharper future plans.
Lead and develop a high performing marketing team, covering the following specialisms: Influencer, PR, Social, Retail & Partnerships.

Benefits

Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more.
‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.
Summer Hours policy to use between the months of June and August.
Noncontributory Long Term Disability Insurance and Life Assurance / ADD insurance that covers your from day one of service.
401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, from day one of service.
Generous employee referral bonus scheme.
Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto
Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.
31 PTO days per year, which include 20 vacation days, plus 11 holidays.
Your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days.
Sabbatical policy offering up to 3 months' of unpaid sabbatical after 4 years of service.
Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.
Up to 2 volunteer days per year.
A Book Allowance of up to $50 a year to contribute to your professional development.
Your very own Yoto player and starter pack of cards!
Regular company socials and celebrations, including our annual YotoFest!