Marketing Associate

Civica Infrastructure Inc • Vaughan, ON

7d • $27 - $33 • Hybrid

About The Position

Smart City Water (SCW) is hiring a Marketing Associate to help expand VO (Visual OTTHYMO) into the U.S. market. VO is hydrologic and hydraulic modelling software used by engineering consultants, municipalities, and watershed agencies to analyze stormwater systems and support infrastructure planning. This role focuses on research, marketing campaign execution, and lead generation. You will work with technical material related to stormwater modelling and water resources engineering, translating it into clear and useful marketing content.

Requirements

• Degree in Marketing, Business, or Communications
• Experience with CRM systems, email campaigns, or digital marketing tools
• Strong writing ability
• Ability to translate technical material into clear messaging
• Comfort working with technical content
• Under the age of 30 at the time of hire (funding eligibility requirement)
• Canadian citizen or permanent resident of Canada (funding eligibility requirement)
• Hold a completed university degree from an accredited post-secondary institution (funding eligibility requirement)

Nice To Haves

• Early-career marketers who enjoy research and structured work
• Graduates interested in infrastructure, engineering, or environmental sectors
• Candidates who want hands-on experience building real marketing campaigns

Responsibilities

• Conduct research on U.S. states (initial focus: TX, NY, PA, MI, OH)
• Identify engineering consultants, municipalities, watershed authorities, and regulators
• Research organizations using modelling tools such as SWMM, HEC-HMS, MIKE SHE, or similar platforms
• Build structured lead lists and maintain accurate CRM records
• Support the development of landing pages and marketing campaigns
• Draft structured email sequences targeting: Engineering consultants, Municipal reviewers, Agencies and regulators
• Launch campaigns and track engagement
• Route qualified leads to the Business Manager
• Prepare weekly content for LinkedIn and X
• Translate technical VO material into clear educational posts
• Share: Feature highlights, Case studies, Industry insights, Upcoming VO releases
• Track lead generation and campaign performance
• Provide daily progress updates and weekly summary reports
• Identify opportunities to improve campaign results
• Assist with website updates and marketing materials
• Support the VO Business Unit’s Marketing Made Simple strategy
• Contribute to other marketing initiatives when needed

Benefits

• 6-month contract with potential extension
• Hybrid schedule: 2 days in office, 3 days remote; Could be asked to come into the office as needed. Occasional periods of full in-office work may be required
• $27–$33 CAD per hour
• 30–40 hours per week
• Performance reviews at 30 and 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 11-50 employees