Marketing Associate

Associated Students of•San Jose, CA

10h•Onsite

About The Position

Associated Students’ (A.S.) mission is to support and represent the students of San José State University by continuing the organization’s legacy of student advocacy and leadership; to enhance SJSU students’ education through high quality programs and services; and to prepare students as they move towards a thoughtful and purposeful life after graduation. A.S. is a non-profit auxiliary corporation serving the students of San Jose State University whose primary source of funding is from mandatory student body fees. A.S. Departments include the Cesar Chavez Community Action Center, Child Development Center, General Services Center, Human Resources, Information Technology, Events, Marketing, Print & Technology Center, Student Government, and Transportation Solutions. The Marketing Assistant is responsible for providing assistance and support for Associated Students (A.S.) marketing campaigns and projects, campus and vendor relationship building, and special promotions supporting Associated Students. This position will focus on delivering a consistent image and deepening awareness of A.S. programs, events and services.

Requirements

Proficient in or able to quickly learn Constant Contact (including email marketing best practices such as open rates and A/B testing) and the Sammy App for campus engagement.
Proficient in Adobe Creative Suite (Photoshop, Illustrator, Express), Canva Pro, and other design tools to create brand-aligned graphics.
Proficiency in Assistive (e.g., Grammarly, automation) and Generative AI (e.g., ChatGPT, Adobe Firefly) to augment marketing workflows while prioritizing human creativity, brand authenticity, and ethical judgment.
Strong understanding of platforms including Instagram, TikTok, Facebook, and LinkedIn, including algorithms, engagement metrics, and best practices.
Ability to translate complex information into clear, engaging content for diverse student audiences across newsletters, mobile app notifications, and social media.
Excellent written and verbal communication skills with the ability to maintain a consistent organizational voice.
Strong organizational and time management skills; ability to manage multiple projects and meet deadlines.
Good judgment in prioritizing tasks and determining appropriate reporting methods based on project urgency.
Strong interpersonal skills for working with diverse teams and stakeholders.
Understanding of university environments and commitment to supporting the A.S. mission and goals.
Ability to operate a computer (keyboard, mouse) and phone.
Ability to stand for extended periods during event coverage.
Occasional lifting or carrying of office/marketing materials up to 40 pounds (accommodations available upon request).
Must be a current SJSU student.
Experience with Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams) and Google Workspace (Docs, Sheets, Slides, Gmail, Meet).

Nice To Haves

Proven experience using social media platforms (Instagram, Facebook) and email marketing tools (Constant Contact).
Familiarity with collaboration tools (e.g., Slack, Asana).
Familiarity with industry-standard marketing and content creation tools (e.g., Canva, Adobe Express/Creative Cloud, etc.).
Concentration in Journalism, Communications, Public Relations, or Marketing.
Experience with Content Management Systems (CMS) or Project Management software.

Responsibilities

Collaborate to develop and execute multi-channel campaigns promoting Associated Students' programs and services to boost engagement and utilization.
Write and edit monthly newsletter content and curate Sammy App resources to drive student engagement and brand awareness.
Develop project management systems to track internal marketing toolkits and ensure app content aligns with various A.S. sub-departments and SJSU partners.
Manage platform health and analyze engagement data to continuously improve the reach of digital communication channels.
Develop, create, and monitor engaging content (captions, videos, graphics) for Instagram and Facebook.
Ensure brand alignment through a manager-approval workflow for all static posts.
Attend campus events to capture high-quality content.
Maintain the autonomy to post live video updates while coordinating with leadership for story and feed-post approval.
Collaborate with the marketing team, Board of Directors, and campus partners (affiliates and department representatives) to strategically plan and execute video production.
Amplify departmental campaigns, surveys, and applications by distributing links and strategic calls-to-action across all digital channels.
Research and monitor social media trends and campus news to produce a Weekly Trend Report, ensuring A.S. communications remain timely and community-focused.
Support the department by sourcing both SJSU-approved and diverse external vendors.
Coordinate the administrative lifecycle of orders, including quote acquisition, pricing negotiation, and shipment tracking.
Serve as the initial administrative contact for merchandise vendors, media partners, and event creators.
Facilitate relationship development and act as the first line of resolution for order or service discrepancies prior to escalation.
Support the Marketing Manager by maintaining the monthly office supply inventory and coordinating internal meetings and special requests.
Facilitate the technical submission process for design competitions, including the management of entry forms and the accurate uploading of creative assets.
Manage the creation and organization of departmental information through the development of Google Forms and RSVP tracking links.
Perform basic data analysis to identify student engagement trends and provide actionable insights for future campaigns.
Serve as a professional representative of Associated Students at campus-wide and special events as assigned.
Attend Weekly Department Meetings.
Attend Marketing Department Staff Training.
Attend CMEG Student Assistant Training.
Activities, duties, or responsibilities may change at any time, with or without notice.