Marketing Associate - PPC

ZRS•Fort Lauderdale, FL

18h

About The Position

The Marketing Associate manages paid search and Google campaigns to drive quality traffic to ZRS properties and support budgeted occupancy goals. The role develops and optimizes campaign strategies, uses property and regional marketing analysis to generate competitive tracking insights, and directs digital campaigns before, during, and after new property acquisitions. Responsibilities also include building and implementing Google AdWords campaign structures, ongoing campaign management, determining media buying strategies for new takeovers and developments, and recommending action plans for managed communities based on paid search performance metrics. Extended out-of-town travel is required for client meetings, property rollouts, internal meetings, educational conferences, and other business needs. The employee also performs other duties assigned by the supervisor and/or VP of Marketing.

Requirements

A college degree is preferred.
An active Google certification is preferred; certifications must be current, renewed, and maintained.
Intermediate knowledge of Microsoft Excel, Word, Adobe, and PowerPoint.
Excellent communication and leadership skills.
Excellent time-management skills, including prioritizing, managing time effectively, and handling multiple projects and tasks.
Good organizational skills and attention to detail.
Knowledge of business practices and principles.
Ability to apply common sense and good judgment.
Ability to work cooperatively in a team environment.
Ability to handle multiple projects and tasks and cope with stress in a composed manner.
Ability to respect and maintain confidentiality.

Nice To Haves

A college degree.
An active, up-to-date Google certification.

Responsibilities

Determine and manage traffic goals and conversions on Google campaigns to drive quality traffic to ZRS properties.
Develop and implement strategies to optimize campaigns and help properties reach budgeted occupancy goals.
Use Google AdWords certification to develop competitive tracking insights based on property and regional marketing analysis.
Direct digital campaigns before, during, and after takeovers of new acquisitions.
Build Google AdWords campaign structures, implement campaigns, and manage them on an ongoing basis.
Determine media buying for the online strategy of new takeovers and new developments.
Develop action plans for ZRS-managed communities and make recommendations based on paid search performance metrics to meet business operations goals.
Be available for extended out-of-town travel for client meetings, property rollouts, internal meetings, educational conferences, and other activities.
Perform other duties assigned by the supervisor and/or VP of Marketing.