Senior PPC Manager

abra•Wheaton, IL

About The Position

abra professional services is seeking a Senior PPC Manager to manage, optimize, and maximize ROI across large-scale campaigns on Facebook, Google, and additional advertising platforms. This role involves setting up and managing ongoing campaigns on a high-frequency basis, analyzing performance data, and leading a ROAS-driven PPC strategy for sales campaigns. The Senior PPC Manager will also develop a long-term digital marketing strategy with a strong focus on the customer journey and collaborate with eCommerce Website Managers and Marketing Managers. Additionally, they will lead brand media planning and execution in collaboration with Group Marketing Managers.

Requirements

  • At least 2 years of hands-on PPC management experience across Facebook, Google, and TikTok, with a strong focus on eCommerce and Retail – mandatory.
  • Strong analytical and numerical skills combined with a high level of creativity.
  • Strong strategic thinking and a deep understanding of digital marketing.
  • High ability to learn independently and a passion for new technologies.
  • Strong multitasking, reporting, and analytical skills, with the ability to draw actionable insights from data.
  • Hands-on experience with Google Analytics – mandatory.

Nice To Haves

  • Experience implementing tracking pixels and automation processes – an advantage.

Responsibilities

  • Manage, optimize, and maximize ROI across large-scale campaigns on Facebook, Google, and additional advertising platforms.
  • Set up and manage ongoing campaigns on a high-frequency basis.
  • Analyze performance data and lead a ROAS-driven PPC strategy for sales campaigns.
  • Develop a long-term digital marketing strategy with a strong focus on the customer journey.
  • Work collaboratively with eCommerce Website Managers and Marketing Managers.
  • Lead brand media planning and execution in collaboration with Group Marketing Managers.
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