Marketing Associate - PPC

ZRS Management•University Lakes Mobile Home Park, FL

2d•Onsite

About The Position

The Marketing Associate will be responsible for managing and optimizing Google campaigns to drive quality traffic to ZRS properties. This role involves developing and implementing strategies to meet occupancy goals, analyzing campaign performance, and directing digital campaigns for new acquisitions and developments. The associate will also determine media buying for online strategies and develop action plans based on paid search performance metrics. The position requires travel for client meetings, property rollouts, and conferences.

Requirements

A college degree preferred.
An Active Certification from Google preferred.
Certifications must be up-to-date, renewed, and maintained.
Exceptional computer skills - intermediate knowledge of Microsoft Excel, Word, Adobe and Power Point
Excellent communication and leadership skills
Excellent time management skills – i.e. ability to prioritize, manage time effectively and handle multiple projects and tasks
Good organization skills as well as being detail-oriented
Knowledge of business practices and principles
Ability to use and apply common sense and use good judgment
Ability to work cooperatively and in a teamwork environment
Ability to handle multiple projects and tasks and cope with stress in a composed manner
Ability to respect and maintain confidentiality

Responsibilities

Determine and manage traffic goals and conversions on Google campaigns to drive quality traffic to ZRS properties.
Develop and implement strategies that optimize campaigns allowing a property to reach their budgeted occupancy goal.
Utilize Google AdWords certification to strategically develop competitive tracking insights based on property and regional marketing analysis.
Direct digital campaigns prior to, during, and post takeover of new acquisitions. Responsibilities include, but are not limited to, build out of Google AdWords campaign structure, implementation of created campaigns, as well as ongoing management.
Determine media buying for any new takeover or new development’s online strategy.
Develop action plans for ZRS managed communities and make recommendations based on paid search performance metrics to meet business operations goals.
Be available for extended out-of-town travel for client meetings, property rollouts, internal meetings, educational conferences, etc.
Perform all other duties assigned by the supervisor and/ or VP of Marketing