Marketing Assistant

Alumni Hall Stores, LLC•Knoxville, TN

10d•Onsite

About The Position

Alumni Hall is seeking a Marketing Assistant based at its Corporate office in Knoxville, Tennessee. Alumni Hall operates 32 retail stores and an e-commerce website, and the role supports marketing and advertising efforts for the corporate team and all stores. Reporting to the Marketing Director, the Marketing Assistant helps manage creative production, digital marketing, partnerships, events, communications, and campaign performance. The position requires attention to detail, effective prioritization and task management, graphic design and digital marketing skills, and strong communication. Additional duties may be assigned, and management may alter the job description.

Requirements

Passion for collegiate sports.
Proficiency in Canva.
Proficiency in Adobe Creative Suite, including Illustrator and Photoshop.
Proficiency in Microsoft Office Suite.
Customer-service mindset and excellent verbal and written communication skills.
Exceptional time-management and prioritization skills.
Willingness to work outside standard business hours when necessary.
Team player with a positive and enthusiastic attitude.

Responsibilities

Manage creation and delivery of assets for contract obligations and partnership agreements, including digital ads, LED video board graphics, print ads, and radio reads.
Work with student athletes on NIL partnerships and with social influencers on content and fulfillment.
Support email marketing through content development, graphic creation, database management, and results analysis.
Assist with event planning and management, including couponing, giveaways, and lead generation.
Design store signage, displays, social media, emails, product launches, and other creative materials while maintaining a consistent company brand identity.
Create, manage, and execute lead-generation sweepstakes and giveaways, including creating graphics, writing legal rules, launching campaigns, managing entries, notifying winners, and completing post-sweepstakes tasks.
Manage general inquiries, marketing questions, and donation requests for all Alumni Hall stores.
Keep information across Alumni Hall’s digital footprint accurate, including locations, store photos, and store hours.
Support the Marketing Director with tasks such as managing partnerships with University Sports Properties, media partners, and store events.
Communicate efficiently and urgently with Store Managers, the Marketing Director, the E-commerce team, and other departments to ensure messaging is appropriate and relevant.
Track return on investment for marketing initiatives such as sales, couponing, and partnerships, and report results promptly and concisely.
Perform other tasks as assigned.