Marketing Assistant

Alumni Hall Stores•Knoxville, TN

10d

About The Position

Alumni Hall is seeking a Marketing Assistant based at its corporate office in Knoxville, Tennessee. Alumni Hall operates 32 retail locations and an e-commerce website, offering collegiate merchandise and an in-store fan shopping experience. The Marketing Assistant supports marketing and advertising efforts for Alumni Hall Corporate and all 32 stores, reporting to the Director of Marketing. The role calls for attention to detail, strong task prioritization and management, graphic design expertise, digital marketing skills, and effective communication. The employee may also be assigned other tasks. Management may alter the job description at any time.

Requirements

Proficiency in Canva.
Proficiency in Adobe Creative Suite, including Illustrator and Photoshop.
Proficiency in Microsoft Office Suite.
Customer-service-minded approach.
Excellent verbal and written communication skills.
Exceptional time management and prioritization skills.
Willingness to work outside standard business hours when necessary.
Team player with a positive and enthusiastic attitude.

Responsibilities

Manage the creation and delivery of assets for contract obligations and partnership agreements, including digital ads, LED video board graphics, print ads, and radio reads.
Work with student athletes on NIL partnerships and/or social influencers on content and fulfillment.
Develop email marketing content, create graphics, manage databases, and analyze results.
Assist with event planning and management, including couponing, giveaways, and lead generation.
Create graphic designs for store signage, displays, social media, emails, product launches, and other creative needs while maintaining a consistent brand identity.
Create, manage, and execute Alumni Hall lead-generation sweepstakes and giveaways, including graphics, legal rules, campaign launches, entry management, winner notifications, and post-sweepstakes tasks.
Manage general inquiries, marketing questions, and donation requests for all Alumni Hall stores.
Keep Alumni Hall’s digital information accurate, including locations, store photos, and store hours, to maintain a consistent brand image and provide correct information to shoppers.
Support the Marketing Director with tasks that may include managing partnerships with University Sports Properties, media partners, and store events.
Communicate efficiently and urgently with Store Managers, the Marketing Director, the E-commerce team, and other departments to ensure messaging is appropriate and relevant.
Track and report ROI for marketing initiatives, including sales, couponing, and partnerships, in a timely and concise manner.
Perform other tasks as assigned.