Marketing and Social Media Leader

DivaDance•Reading, PA

5d•$200 - $250

About The Position

This role is responsible for creating and managing content across various social media platforms and email marketing, fostering community growth and engagement, and executing marketing and promotional campaigns to drive leads and memberships.

Requirements

Proficiency in content creation and editing for video and photo.
Experience managing social media platforms (Instagram, TikTok, Facebook, Threads).
Experience with email marketing.
Ability to maintain a consistent brand voice.
Skill in developing content calendars.
Awareness of social media trends, audio, and platform updates.
Strong community management and engagement skills.
Ability to build relationships with diverse stakeholders.
Experience in executing marketing campaigns.
Skills in coordinating partnerships and events.
Experience with grassroots marketing initiatives.

Responsibilities

Create and manage content for Instagram, TikTok, Facebook, Threads, and email marketing.
Capture and edit videos, photos, Reels, Stories, and behind-the-scenes content.
Maintain a consistent brand voice that is empowering, inclusive, and fun.
Develop monthly content calendars aligned with marketing goals and promotions.
Stay on top of social media trends, audio, and platform updates.
Respond to comments, messages, and community interactions.
Foster a welcoming online environment that reflects DivaDance values.
Build relationships with members, ambassadors, and local influencers.
Encourage user-generated content and testimonials.
Promote classes, events, workshops, and special offers.
Execute local marketing campaigns to drive leads and memberships.
Coordinate partnerships, collaborations, and community events.
Support grassroots marketing initiatives including pop-ups, tabling events, and networking opportunities.