Marketing and SEO Strategist

NightOwl Consulting

21h

About The Position

We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.

Requirements

2+ years of SEO experience, preferably in the real estate or mortgage industry
Strong understanding of local SEO and Google ranking factors
Experience with content marketing and YouTube optimization
Ability to write or coordinate clear, engaging, and informative content
Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms
Experience editing radio, podcast, or social media videos
Ability to create short-form content from long-form content
Knowledge of tools and resources for video and content editing

Responsibilities

Optimize website pages for high-intent mortgage keywords
Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa)
Implement on-page SEO (titles, headers, internal linking, content structure)
Manage technical SEO elements (schema markup, indexing, site structure)
Convert weekly radio shows into SEO-optimized blog articles
Coordinate YouTube video publishing and optimize titles/descriptions
Develop FAQ-based content targeting common mortgage questions
Maintain a consistent content calendar
Optimize and manage Google Business Profile
Drive a consistent Google review acquisition strategy
Respond to reviews with professional, keyword-rich responses
Ensure alignment across website, YouTube, podcast platforms, and social media
Link all content back to the primary website to build SEO authority
Maintain consistent branding across all platforms
Track keyword rankings and website traffic
Monitor conversion rates and lead sources
Provide monthly performance reports with actionable recommendations