Associate Strategist, SEO

Amsive•New York, NY

2d•Hybrid

About The Position

The Associate Strategist, SEO will support Amsive Digital's organic and AI search clients across several industries including SaaS, e-commerce, higher education, healthcare, and finance. We’re looking for a curious problem solver to help lead a small team and support our wider department with content and technical strategies, and help develop impactful, data-driven SEO and AI search campaigns for our clients. The role is a steppingstone to becoming an independent team leader as a Strategist. You should have a passion for the digital world, a propensity to problem-solve, phenomenal attention to detail, and a boundless desire to learn. Our most successful team members are often both "right-brained" (creative) and "left-brained" (analytical). They are also strong team players, as collaboration and education are very important within our SEO department.

Requirements

Minimum 4-5 years of experience contributing to or managing successful SEO campaigns, including agency side
Understanding of current SEO and AI search best practices, search engine ranking factors, intermediate marketing principles, and a strong grasp on how to help clients meet business goals as realistically as possible, setting the right expectations
Intermediate understanding of concepts such as URL discovery, crawling, rendering, indexing, and ‘crawl budget’
Understanding of web performance and page speed optimizations
Inside-out knowledge of Screaming Frog and Google Search Console
Experience using other SEO tools such as Botify, Lumar, OnCrawl, Ryte, BrightEdge, STAT, SEMrush, ahrefs, etc.
Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
Strong project management and organization skills, ability to be flexible and adaptable and prioritize and manage multiple concurrent projects
Experience with Google Analytics, Looker Studio, and connected APIs for data analysis and reporting
Familiarity with HTML, CSS, and JavaScript (as it relates to SEO)

Responsibilities

Help develop and own the strategy, roadmap, and day-to-day activities of SEO activities for a few key accounts
Lead a handful of bi-weekly client cadence calls (assisted by your team and dedicated account coordinators or managers and/or directors, as needed)
Grow into an independent SEO team leader
Conduct comprehensive, prioritized site audits and proactively identify content and technical SEO opportunities that drive relevant organic visibility and traffic at scale
Document recommended solutions in a concise and compelling manner, working with development teams to advise on implementation
Ability to develop realistic business cases to convince clients to prioritize and implement SEO initiatives
Ability to derive strategic search query and prompt evaluations to drive successful initiatives based on attainable organic and AI search opportunities
Monitor and analyze site performance using a range of SEO, AI, and site analytics tools
Interpret and explain data discoveries as they relate to organic and AI search, specific initiatives, and client KPIs
Develop and effectively communicate SEO and AI search strategies, deliverables, and results
Stay up to date on current SEO industry trends and technologies and proactively communicate such trends to clients and the broader SEO department
Perform competitive analyses to identify organic search opportunities
Identify opportunities to improve organic conversion rates
Supervise QA of SEO implementations