Marketing and Sales Director

Monarch Communities•Mahwah, NJ

4d•Onsite

About The Position

The Marketing and Sales Director, reporting to the Executive Director, plays a crucial role in developing and executing the marketing plan to achieve sales budget and occupancy goals for Brandywine Living at Mahwah. This full-time position involves direct sales activities, managing resident move-ins and move-outs, maintaining a wait list, and conducting lead generation. The role requires a strong understanding of the senior living market, including competitor analysis and product knowledge. Additionally, the Marketing and Sales Director will foster relationships with residents and their families, ensure compliance with regulations, and participate in team training and functions.

Requirements

Bachelor’s Degree from a four-year college or university preferred, or one to two years related experience and/or training.
Experience working with the elderly population.
Ability to make independent decisions when circumstances warrant such action.
Demonstrate strong interpersonal communication skills.
Knowledge of federal and state regulations pertaining to assisted living.
Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications.
Stand, walk, sit, use fine and gross motor skills, reach with hands and arms, balance, stoop, kneel, crouch, talk, hear, and smell.
Lift or carry weight in up to 25 lbs.
Use proper body mechanics.

Responsibilities

Conducts phone and direct calls in accordance with the established marketing plan.
Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
Actively maintains a meaningful wait list.
Assists in the development and implementation of marketing plans that will result in meeting or exceeding performance expectations.
Conducts lead generation activities to ensure adequate leads are produced in order to meet performance expectations.
Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems.
Assists in the success of internal sales programs such as the resident/family referral and associate referral programs.
Maintains an active, working knowledge of current competitors.
Maintains and communicates current product information to the team members (pricing, program changes, promotional programs).
Maintains effective relationships with residents and their families.
Attends resident functions as appropriate.
Participates in and attends all in-service training as scheduled.
Ensures compliance with all Federal, State, and local regulations, as well as community policies and procedures.
Other duties as assigned.

Benefits

Health Insurance: Medical/Rx, Dental, and Vision
Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
FSA (Commuter/Parking)
Employee Assistance Program (EAP)
401(k) Retirement with Company Match
Paid Time Off (PTO) and Holidays
Tuition Reimbursement
Employee Referral Bonus
Resident Referral Bonus