Sales and Marketing Director

Volunteers of America•Lanham, MD

5d•Onsite

About The Position

The Sales and Marketing Director will focus on promoting and growing our PACE program census through community contact and integrating Senior Community Care as a vital member of the healthcare and long-term care network.

Requirements

Business-to-consumer (B2C) marketing, outside sales or community outreach experience
Two (2)+ years of experience conducting presentations to community stakeholders and leaders.
Proficiency MS Office (Word, Excel, Power Point, Outlook, Teams).
Ability to work core business hours, Monday – Friday, forty (40) hours and overtime, weeknights, and weekends, when required
Active driver’s license with access to reliable transportation that will enable travel to the community and/or sites within a designated area

Responsibilities

Acts as Senior CommUnity Care’s sales and marketing representative at community events, health fairs, community meetings and activities of the PACE Organization(s).
Establishes our presence in the community by outreaching virtually, telephonically and in-person by creating a full calendar of marketing opportunities, securing participation in established events, and setting up and conducting our own activities.
Develops and strengthens relationships with key partners, including community-based partners, faith-based organizations, provider groups, governmental agencies and more, who also serve our existing and potential participants and other Medicaid eligible individuals.
Plans and coordinate open houses, networking expos, fairs and other sales and marketing events both in-house and in the community to enhance exposure and recognition for the assigned PACE Organization.
Assists in tracking, organizing, and ordering collateral and health education materials and giveaways. Ensures that all regular referral sources have current information about assigned PACE Organization and ensures appropriate distribution of collateral material as needed.