Marketing and Events Specialist

Town Square Health•Ann Arbor, MI

1d•Remote

About The Position

The Marketing & Events Specialist is a hands-on contributor role within Town Square Health's centralized marketing team. This individual will own event logistics coordination for market-based events and national conferences. In addition, this person will be a direct contributor to developing marketing collateral and patient education materials across digital and print channels, driving patient acquisition, engagement, and retention. This is a mid-level, non-supervisory role ideal for a detail-oriented marketing and events professional who thrives in a fast-moving, mission-driven environment. This position requires 15% travel within Town Square Health markets and national conferences.

Requirements

Bachelor's degree in Marketing, Communications, Public Health, or a related field
3–5 years of experience in marketing, events coordination, or a related role
Demonstrated experience planning and executing events, including tradeshows, community events, or health fairs
Strong writing and editing skills with the ability to tailor messaging for diverse audiences
Proficiency with design tools (Canva, Adobe Creative Suite, or similar) and marketing platforms (email marketing, social media management, CMS)
Highly organized with strong project management skills and the ability to manage multiple deadlines simultaneously
Comfortable working both independently and collaboratively within a centralized team structure
Comfortable working in a fast-paced, growth-oriented environment.
Willingness to travel for events (estimated 15% travel)
Mission-driven, collaborative mindset and a passion for improving access to high-quality primary care.

Nice To Haves

Experience in a healthcare, wellness, or consumer-facing services environment
Familiarity with healthcare marketing compliance considerations (e.g., HIPAA-related communication standards)
Experience with CRM or marketing automation platforms

Responsibilities

Develop, write, and edit compelling content for both print and digital marketing materials, including brochures, flyers, clinic signage, social media assets, email campaigns, and digital ads
Create and update patient education materials in collaboration with clinical and operations teams, ensuring accuracy, accessibility, and brand consistency
Maintain the organization's content library and ensure materials are up to date, on-brand, and compliant with relevant healthcare communication standards
Support the marketing team in executing integrated campaigns that drive patient acquisition, retention, and community awareness
Coordinate with external vendors (printers, designers, photographers) to produce high-quality materials on time and within budget
Assist with maintaining and updating content on the company website and patient-facing platforms
Coordinate end-to-end logistics for Town Square Health’s centralized events and health fairs, including vendor coordination, venue setup, staffing support, and post-event wrap-up
Manage the company's presence at national conferences and trade shows, including exhibit booth logistics, shipping and materials management, registration, sponsorship fulfillment, and on-site support
Manage sourcing and inventory for event giveaways and materials
Maintain an annual events calendar and, in collaboration with local Outreach and Education Managers, proactively identify new community engagement and exhibiting opportunities aligned with organizational growth goals
Serve as the primary point of contact with event organizers, vendors, and internal stakeholders for assigned events
Track event budgets, reconcile invoices, and report on event ROI and engagement metrics
Partner with clinic operations, growth, and clinical teams to understand market needs and translate them into effective marketing and event strategies
Contribute to internal communications and team projects as needed
Provide regular updates and insights to the Vice President of Community and Patient Engagement.