Marketing & Events Specialist

Taco Family of Companies • Cranston, RI

4h • Hybrid

About The Position

The Marketing & Events Specialist plays a pivotal role in developing and executing marketing initiatives that drive brand awareness, customer engagement, and revenue growth within the HVAC industry. This position manages and coordinates trade shows and customer events, and supports digital and traditional marketing campaigns and sales through strategic content and lead generation programs.

Requirements

• Bachelor’s degree in Business, Marketing or a related field
• 3-5 years of trade show/event marketing experience required
• Strong organizational and event planning skills with proven ability to manage multiple projects.
• Demonstrated ability to lead others by influence
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Thorough understanding of branding, marketing and trade show management
• Strong project management skills with a demonstrated ability to work cross-functionally and to influence stakeholders within and external to the organization
• Proven experience managing external vendors and production budgets
• Knowledge of key performance indicators (KPIs) and marketing techniques for event management
• Ability to think creatively to achieve objectives
• Ability to meet deadlines under pressure
• Excellent written and verbal communication and negotiation skills
• Ability to travel up to 20% domestic and/or international (travel may include weekends)

Nice To Haves

• Experience with Constant Contact or equivalent a plus
• Knowledge of HVAC products, distribution channels, and industry trade events a plus.

Responsibilities

• Develop annual trade show and event marketing plan and budget based on strategic direction of the company and direct input from corporate marketing, business units, and channel managers
• Perform the activities required to successfully execute the approved regional sales meeting, customer training and trade show plans
• Coordinate logistics including booth design, vendor relationships, travel, sponsorships, and collateral.
• Coordinate the advertising and promotional activities for trade shows
• Evaluate the effectiveness of each tradeshow to measure ROI, planning & execution and to plan improvements for future tradeshow presence
• Work with marketing specialists and sales to develop all marketing and sales materials and coordinate the flow of content with the applicable external vendors
• Manage the production and distribution of all marketing and sales materials through print and electronic distribution via the Internet
• Manage relationships with all external vendors regarding production and distribution of marketing materials, merchandising, and trade show assets (including negotiation of favorable terms, vendor selection and troubleshooting of issues)
• Supports email marketing platform for internal and external communications
• Work with Senior Manager of Marketing to develop and execute brand and marketing strategies including online and offline media, collateral, website, and social media; manage internal and external email communications schedule and content
• Partner with sales teams to ensure marketing efforts effectively support territory goals and customer needs.
• Work closely with distributors, contractors, and internal teams to promote programs, incentives, and technical education opportunities.

Benefits

• Provides competitive salaries and benefits
• Offers tuition reimbursement, career development, and on-site training programs in our learning center
• Believes in sharing profits with its employees
• Is mindful about family, health and well-being
• Fosters conditions that allow people and communities to reach their full potential
• Embraces and celebrates diversity

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees