Marketing and Events Specialist

Town Square Health • Rochester, NY

1d • Remote

About The Position

Town Square Health is building a new kind of value-based care model, aiming to create the gold standard for how healthcare is experienced in the United States. The company is opening its first multi-specialty health centers for Medicare-eligible patients and plans for expansion into multiple markets. The Marketing & Events Specialist is a hands-on contributor within Town Square Health's centralized marketing team. This individual will be responsible for coordinating event logistics for market-based events and national conferences. Additionally, this role involves directly contributing to the development of marketing collateral and patient education materials across digital and print channels, with the goal of driving patient acquisition, engagement, and retention. This is a mid-level, non-supervisory position suited for a detail-oriented marketing and events professional who thrives in a fast-moving, mission-driven environment. The position requires approximately 15% travel within Town Square Health markets and to national conferences.

Requirements

• Bachelor's degree in Marketing, Communications, Public Health, or a related field
• 3–5 years of experience in marketing, events coordination, or a related role
• Demonstrated experience planning and executing events, including tradeshows, community events, or health fairs
• Strong writing and editing skills with the ability to tailor messaging for diverse audiences
• Proficiency with design tools (Canva, Adobe Creative Suite, or similar) and marketing platforms (email marketing, social media management, CMS)
• Highly organized with strong project management skills and the ability to manage multiple deadlines simultaneously
• Comfortable working both independently and collaboratively within a centralized team structure
• Comfortable working in a fast-paced, growth-oriented environment
• Willingness to travel for events (estimated 15% travel)
• Mission-driven, collaborative mindset and a passion for improving access to high-quality primary care

Nice To Haves

• Experience in a healthcare, wellness, or consumer-facing services environment
• Familiarity with healthcare marketing compliance considerations (e.g., HIPAA-related communication standards)
• Experience with CRM or marketing automation platforms

Responsibilities

• Develop, write, and edit compelling content for both print and digital marketing materials, including brochures, flyers, clinic signage, social media assets, email campaigns, and digital ads
• Create and update patient education materials in collaboration with clinical and operations teams, ensuring accuracy, accessibility, and brand consistency
• Maintain the organization's content library and ensure materials are up to date, on-brand, and compliant with relevant healthcare communication standards
• Support the marketing team in executing integrated campaigns that drive patient acquisition, retention, and community awareness
• Coordinate with external vendors (printers, designers, photographers) to produce high-quality materials on time and within budget
• Assist with maintaining and updating content on the company website and patient-facing platforms
• Coordinate end-to-end logistics for Town Square Health’s centralized events and health fairs, including vendor coordination, venue setup, staffing support, and post-event wrap-up
• Manage the company's presence at national conferences and trade shows, including exhibit booth logistics, shipping and materials management, registration, sponsorship fulfillment, and on-site support
• Manage sourcing and inventory for event giveaways and materials
• Maintain an annual events calendar and, in collaboration with local Outreach and Education Managers, proactively identify new community engagement and exhibiting opportunities aligned with organizational growth goals
• Serve as the primary point of contact with event organizers, vendors, and internal stakeholders for assigned events
• Track event budgets, reconcile invoices, and report on event ROI and engagement metrics
• Partner with clinic operations, growth, and clinical teams to understand market needs and translate them into effective marketing and event strategies
• Contribute to internal communications and team projects as needed
• Provide regular updates and insights to the Vice President of Community and Patient Engagement

Benefits

• Competitive compensation and performance-based incentives
• Starting salary range of $72,000-$76,000
• Comprehensive benefits package (medical, dental, vision, 401k)
• Opportunity to make a real impact in transforming how healthcare is delivered to older adults

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level