Marketing & Events Specialist

Gifthealth Inc • Columbus, OH

3h • Hybrid

About The Position

At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives. Reporting to the Marketing & Brand Manager, the Marketing & Events Specialist owns Gifthealth's yearly end-to-end conference and events program across the gastroenterology and pharma manufacturer spaces, overseeing logistics, vendor coordination, sponsorship dashboards, and sales team alignment. The Marketing & Events Specialist also drives Gifthealth's events-related social media presence and develops thought leadership content for both company channels and attendee amplification on LinkedIn. We are seeking a Marketing & Events Specialist to partner closely with the commercial team to ensure seamless attendee experiences across a range of event formats, ensuring alignment with organizational goals, operational excellence, and compliance standards.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 3-5 years of experience in event planning, marketing, social media, or a closely related role, with a demonstrated ability to manage multiple events or projects simultaneously
• Experience with social media scheduling or analytics tools (e.g., Sprout Social, Hootsuite, Agorapulse)
• Knowledge of end-to-end event planning and conference logistics across varying event formats and investment levels; social media best practices, with working knowledge of LinkedIn and other relevant platforms for B2B promotion; fundamentals of content development and thought leadership strategy; and sponsorship management processes including deliverable tracking and vendor coordination
• Project management and multi-event coordination skills
• Attention to detail skills
• Excellent written, verbal, and interpersonal communication skills
• Content creation skills, including social media copy and professional thought leadership drafts
• Vendor and stakeholder management skills
• Proficiency in Canva, Adobe Creative Suite, or similar for event materials and social content
• Ability to manage multiple events and workstreams simultaneously
• Ability to communicate clearly and proactively across commercial, marketing, and external stakeholders

Nice To Haves

• Formal training or coursework in project management, digital marketing, or event management
• Experience supporting operational processes in high-growth or scaling organizations
• Experience in agency work, healthcare, pharma, or B2B commercial environments
• Experience building and maintaining conference sponsorship dashboards
• Experience with CRM platforms (e.g., HubSpot) for attendee and pipeline coordination
• Knowledge of commercial and sales operations workflows, including attendee coordination and field team alignment and event ROI measurement frameworks and post-event reporting best practices
• Ability to adapt quickly to shifting priorities, event formats, and evolving team needs
• Ability to work independently and take ownership of programs with minimal direction
• Ability to translate commercial goals into compelling event and content strategies

Responsibilities

• Plans and executes end-to-end events, managing logistics, timelines, vendors, budgets, and on-site coordination to ensure high-quality execution
• Manages conference sponsorships, including evaluation, negotiation, fulfillment tracking, and ROI measurement through clear dashboards and reporting
• Owns the events calendar and pipeline, maintaining visibility into upcoming events, deadlines, dependencies, and resource needs across the organization
• Partners with commercial and sales operations teams to align event strategy with pipeline goals, target accounts, and sales enablement needs
• Drives social media and content promotion for events, coordinating pre-, during-, and post-event campaigns to maximize reach and engagement
• Coordinates on-site and pre-event marketing assets, including messaging, collateral, booth materials, and content distribution
• Conducts post-event reviews and reporting, analyzing performance, identifying learnings, and sharing insights to inform future event strategy and investment decisions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees