Marketing and Events Coordinator

University of Denver•Quinte West, ON

7d•Hybrid

About The Position

The Marketing and Events Coordinator supports the marketing and communications strategy for Career and Professional Development (CPD) utilizing a variety of social, digital, and traditional communications channels including the CPD website. This role involves collaborating across CPD teams to coordinate communication with students, alumni, and campus partners, maintaining social media to support the overall communications strategy, and curating content helpful to students and alumni in their job and internship searches. Additionally, the Coordinator will lead and coordinate a variety of campus-wide events.

Requirements

Bachelor’s Degree or equivalent combination of education and work experience.
2 years of marketing and/or communications experience, including experience communicating with young adult audiences.
Experience in digital marketing.
Experience coordinating and executing events.

Nice To Haves

Experience with marketing, communication, and events in higher education or a similarly complex environment with multiple audiences.
Experience with web content management platforms and Adobe Create Suite or similar design and editing tools.

Responsibilities

Develop and implement a comprehensive marketing and communication strategy to increase awareness of CPD and engagement with career development activities among students, alumni, and other constituents.
Lead and coordinate several campus-wide events and programs.
Create promotional and marketing collateral including social media content, digital displays, website and online content management, email templates, newsletters and outreach.
Liaise with program managers and student employees in CPD to develop and maintain a communications and marketing schedule and workflow.
Act as a central point of contact and liaison with CPD staff and student employees to establish and maintain a coordinated schedule and workflow for all CPD communications.
Develop a timeline and strategy for promoting and marketing CPD programs and events, including channels to be used for each program.
Plan, develop, update, and maintain website content, including text, images, and multimedia, to support departmental goals, initiatives, and communications priorities using the uConnect web platform.
Draft/execute/send bi-weekly and monthly newsletters for internal and external stakeholders.
Develop templates for flyers, digital screens, email newsletters and announcements.
Review content for consistency with DU branding guidelines.
Contribute to updating digital screens in common areas.
Coordinate with all CPD teams to collect content for ongoing projects, and to promote and support CPD events and programs.
Maintain social media in support of communications priorities.
Lead/co-lead campus-wide programmatic strategy and delivery in alignment with the CPD Strategic Plan, institutional priorities and the 4D Experience.
Serve as the primary point of contact for event logistics, including space reservations, audiovisual needs, catering, accessibility accommodations, and vendor coordination.
Develop and maintain detailed event timelines, documentation of best practices, and post event follow up processes and evaluation.
Coordinate speakers, partners, and facilitators by managing invitations, confirmations, event materials, and on site needs.
Support CPD staff and student employees involved in events by assigning tasks, providing guidance, and ensuring clear communication and accountability.
Participate in various tabling events around campus to promote CPD to students.